Inbound Marketing

INBOUND & CONTENT MARKETING

Reach more customers with tried and tested inbound marketing strategies

Why Your Business Needs Inbound Marketing

The marketing landscape has changed dramatically over the past decade and the pace of change is only accelerating. People are becoming more and more accustomed to traditional marketing tactics and manage to ignore and block company messages out completely. We believe that for the coming years inbound and content marketing is the best way to influence a buyer’s decision-making process. These days, people will generally consult two to three times as many sources online before reaching a buying decision. The Munro Agency helps you attract customers to your website by solving their problems better than anyone else in your industry. Stop chasing your next sale – make them want to come to you.

Inbound Marketing Services

Inbound marketing is all about helping your clients find you rather than you having to find them. It really is about being in the right place at the right time. The Munro Agency is committed to working with you and your business to incorporate inbound marketing strategies into your overall marketing programme. Our inbound marketing services are designed around your business objectives, budget and resources to help you achieve the best possible results for your investment.

The Munro Agency will engage with your prospective customers by providing them with the information (or content) they need and want as they work their way through the awareness and research phases of their buyer journey. In the marketing world, we refer to this as “lead nurturing”. We will help you use inbound marketing strategies to identify your ideal customer, find out where they are and what they need. We’ll develop, test and implement strategies and set measurable goals so you can track your efforts and, ultimately, build relationships with your prospective customers.

Content Marketing Inbound Marketing Strategy
Small Business Marketing Strategy

Getting More Website Visitors

Inbound marketing is all about ensuring you get found online and get more website visitors. To rank high in search results, your website must have the right SEO strategy. To encourage return visits, your website must be well-designed, easy-to-navigate and mobile friendly. To drive conversions, the site must provide the right marketing context. We have a well-defined process in place to get your website capturing and nurturing qualified leads quickly. We will also help with paid media such as Google AdWords, Facebook advertising and remarketing campaigns to not only drive traffic to your site but also help your search rankings.

%

Increase in Website Visitors by simply implementing a blog

Engaging Content

Once we manage to get your potential customers’ attention, the key is to reward them with engaging, valuable content. We’ll work with you to create enticing calls to action and effective landing pages to generate and capture new leads: high-quality content tuned to your target market to attract sales qualified leads. We have access to in-house copywriters, designers, developers, data analysts and digital strategists who are exclusively focused on content marketing, demand generation, lead nurturing, marketing automation and analytics.

The Munro Agency Website Design
Inbound Marketing Lead Nurturing

Lead Nurturing

We continuously optimise calls-to-action, landing pages and lead nurturing communications, which results in higher conversion rates and the ability to move qualified sales prospects down the sales funnel more efficiently. We specialise in content marketing and marketing automation to achieve KPIs for your business. Our lead scoring system allows you to monitor results and helps you fine-tune your marketing and sales efforts. Simply put, we are here to help you generate more leads, better conversion rates and make a real difference to your bottom line.

Inbound leads cost

%

less then outbound leads

Marketing Automation

Using the latest marketing automation technology as well as our expertise in inbound marketing services and advertising we supercharge your business growth. To support all of our campaigns, The Munro Agency offers a cloud-based marketing automation solution. This next-generation marketing automation solution rivals the industry’s top platforms in terms of features, functionality and performance.We love to help new clients in all aspects of marketing automation planning and optimisation; it’s what we do best. We are marketers after all.

Have you got any questions that you would like to ask us? Are you ready to join our marketing automation journey? Get in touch now and we’ll be happy to help!

Marketing Automation Inbound Marketing Munro Agency

The Inbound Marketing Funnel

The best way to turn strangers into customers and promoters of your business.

Inbound Marketing Funnel

Create & Attract

Utilising owned, earned and paid media to generate traffic and awareness whilst educating, informing and encouraging though leadership.

Developing a creative content strategy is vital at this stage in order to help attract the right visitors to your website and to encourage interaction with your brand.

Nurture & Inform

Nurturing is the process of developing marketing leads through the sales funnel and transforming them into qualified and valuable sales leads.

Comprehensive nurturing campaigns allow for on-going interaction with users and help develop a familiarity with your business. This is mainly achieved by sending additional content through marketing automation and helps to pull the user down the marketing pipeline until they become a qualified sales lead.

Convert & Deliver

This is the point at which a marketing prospect becomes qualified and ready for the sales team to engage with. The prospect will already be fully engaged with your brand and your service or product offering. That means the sales job becomes a lot easier and you are not wasting your time on leads that are cold or not ready to buy from you.

Retain & Grow

Inbound marketing is a continual process and is one that must be prolonged regardless of the status of the lead. Continuing to deliver value to existing customers helps convert them into promoters of your brand, services or products. Referrals are one of the best ways of gaining new business and a well thought-out inbound marketing strategy will turn many more of your existing customers into great referral sources. Another beneficial side effect is that upsells as well as new product or service offerings become easier to sell into your customer base.

£

the average annual savings by investing in inbound vs. outbound

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