Automation

Automation

Our powerful but easy-to-use marketing automation lets your business engage leads at critical points in their unique buying process.

Engage Leads at Critical Points

Our powerful but easy-to-use rules engine simplifies marketing automation. Use workflows to engage leads at critical points in their unique buying process. Receive a list of the day’s hottest leads right in your inbox, and act at just the right time to convert to sales.

Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your sales funnel with powerful tools built to convert leads to sales.

Engage Leads at Critical Points Munro Marketing Automation
Lead Nurturing Munro Marketing Automation

Lead Nurturing

Automate drip email campaigns to continually engage leads early in the sales process. Educate them and stay “top-of-mind” as they move their way through the purchase decision.

Create dynamic lists, which automatically update as contacts meet the list’s criteria, for powerful behavioural-based customer segmentation.

Notify salespeople when leads are ready to buy.

Lead Scoring

Focus your sales team on hot prospects. Score leads based on engagement. Increase or decrease scores based on page visits, filled-out forms, content downloads and the demographic characteristics that fit your sales model.

Decrease scores by setting a “decay rate”, and automatically nurture leads until they are ready to be sold.

Lead Scoring Munro Marketing Automation
Email and Text Alerts Munro Marketing Automation

Email and Text Alerts

Trigger a workflow to send internal contacts, like sales, email and text notifications when something interesting happens. Receive actionable data and respond accordingly without even logging in to the app.

Triggers kick off your workflow to segmented users, then filters further segment and target your users by their specific actions and interests.

Dynamic Web Content

The future of a more personal web experience is here! Dynamic website content allows you to change your site for each lead that visits. A lead visits the site for the first time? Offer him a white-paper or educational material.

A contact’s lead score indicates they are ready to buy? Offer an instant discount to close the sale.

Dynamic Web Content Munro Marketing Automation
Triggers and Filters Marketing Automation

Triggers and Filters

Triggers kick off your workflow to segmented users, then filters further segment and target your users by their specific actions and interests. Making your communication more personal and relevant which in turn increases lead conversion and average spend.

We have all the triggers and filters you need to control your automation tasks and get one-to-one with your users.

Robust Rules Engine

The rules engine is the backbone of our marketing automation. It’s a component at the heart of the app that makes sense of the tasks, workflows and lists.

With it you can set up intricate actions to be taken by your email system after certain actionable events, such as site visits, time based events, forms being filled out or a status change for a contact.

Robust Rules Engine Marketing Automation
automation dynamic lists

Dynamic Lists

Create dynamic lists, which automatically update as contacts meet the list’s criteria, for powerful behavioural-based customer segmentation.

For example, keep a running list of every lead who is interested in a specific set of products, comes from a specific location, has a lead score above “x” and has visited your pricing pages but not yet purchased.

Multiple Device Tracking

With Munro you can recognise and track all of the various devices a contact may use to visit your site. This includes smart phones, desktops, laptops, tablets and any other internet enabled devise.

Stay on top of how your customers and leads consume your online media and make sure you are delivering what they need.

Multiple Device Tracking Munro Marketing Automation
Dynamic Email Content Munro Marketing Automation

Dynamic Email Content

With dynamic emails, send unique content to each recipient, from one workflow.

Based on your lead’s specific attributes, interests, and actions, be personal and relevant automatically – with no burden of manual email customisation.

Save time, money and be ever more relevant in your outbound communication.

Abandoned Shopping Cart

Not everybody who adds something to a cart makes it all the way through to purchase a product. Sometimes they give up along the way.

Automatically email and follow up with leads that forgo their potential purchases and turn abandoned shopping carts into redeemed transactions.

We will even develop the best ‘Abandoned Cart Emails’ possible for your business and further help increase your sales.

Abandoned Shopping Cart Munro Marketing Automation

Behavioural-Based Email Automation

Put an end to unintelligent “email blasts”. Start having conversations with your leads and notify your sales staff when your prospects are ready to buy.

More info

Website Visitor ID

VisitorID uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers.

More info

In-depth Analytics

Understand end-to-end ROI and make key decisions with accurate and relevant data. Slice and dice powerful metrics into customised reports.

More info

Forms Built for Generating Leads

Our dynamic forms automatically complete fields for known visitors, which is not only user friendly but helps you convert more leads.

More info

Customisable CRM System

Track opportunities across your business from creation to close. Create custom deal stages, fields and much more to manage your unique sales process.

More info

Platform integration

Connect to hundreds of 3rd-party software providers with APIs and Zapier integration. Truly make Munro your own by rebranding emails, notifications and reports.

More info

Marketing Automation

Our powerful but easy-to-use rules engine simplifies marketing automation. Use workflows to engage leads at critical points in their unique buying process.

More info

Integrated Call Tracking

Go beyond traditional marketing automation and call-tracking. Track leads that come in by phone to see the full picture of all of your marketing tactics.

More info

Social Media

Leverage social media to better engage and create conversions from connections. Strategically grow your network with social automation rules.

More info