All posts by: Emily Maina

Thinking about Automation  Automation is really the expression of your strategy and how you want to capitalize on engagement. You need to bear in mind that automation in marketing is the culmination of the work you put in. Marketing automation...
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Email Deliverability Foundations  Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. That is how certain advertisers determine whether or not their email campaigns can make it to their subscribers’ inboxes. Every email marketer shares the common...
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Consumer and business buying habits have have changed, and so has your customers buyer journey. As marketing has evolved over the years, and the advent of the internet age has brought about huge change it has influenced and significantly transformed...
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Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? Every salesperson knows that closing a single deal could take several contacts with a particular prospect....
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Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some countries. As remote working continuous to  we have found sales...
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Remarketing Software  Your marketing channels may have brought customers to your website, but then they leave without converting. What next? This is where retargeting comes in. Retargeting refers to where you are able to remind your customers of your services...
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Creating a Sales Funnel A sales funnel is an aspect in marketing that has a huge impact on your business. By understanding consumer behavior, you can use certain strategies to increase your conversions. Defining your sales funnel and managing it...
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