All posts by: Emily Maina

Lead Generation Through Content Marketing – Your Definitive How to Guide! In simple terms, a lead refers to a person or organization who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already...
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CRM vs Marketing Automation As a business owner, you want to make sure that you are purchasing the right software for your firm. CRM and marketing automation systems are two software tools that are often confused with one another because...
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  • What is Marketing Automation - The Complete Guide - Munro Agency Blog
What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities and make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out on a day...
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Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors to search for answers to questions regarding your content and...
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Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
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Sales Optimiser – Our Sales Automation Tool Let’s start by looking at what exactly the sales optimiser is.. The sales optimiser is a form of sales based automation that is offered by Munro Agency. It is a tool that makes...
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Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship builder and an essential component of your email marketing strategy....
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Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a way that is more effective. This is where content marketing comes in.  According to the Content Marketing Institute, “Content marketing...
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Building Better Emails to Increase Conversions Are you looking for an efficient way to create emails and send them out to your clients? Or maybe you have too many tasks at hand and you want an easier way to create...
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Thinking about Automation  Automation is really the expression of your strategy and how you want to capitalize on engagement. You need to bear in mind that automation in marketing is the culmination of the work you put in. Marketing automation...
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