All posts by: Rupert Morris
Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to evolve, it remains a crucial resource for businesses and individuals...
What is a B2B SEO Strategy? A B2B (business-to-business) SEO strategy is a marketing plan. It focuses on optimising a website to rank well in search engines, using keywords that are related to the products or services that the business...
What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
Marketing agencies are professional services firms that specialize in creating and implementing strategies to help businesses achieve their goals. These agencies can be an asset to businesses of all sizes, providing expertise and guidance on a range of marketing services....
On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The very next day, Microsoft launched a new version of Bing search powered by OpenAI, increasing the competition with Google. “AI will fundamentally change every software...
Digital marketers may have initially anticipated the introduction of a new tool with excitement. However, the replacement of the Structured Data Testing Tool (SDTT) with the Rich Results Test (RRT) was initially met with concern by some in the SEO...
CRM or Customer Relationship Management is an important process for any business directly interacting with customers. It involves customer data analytics and dealing with vast information to ensure businesses learn more about their customers and can cater to their needs...
What is Digital Marketing? Digital marketing is the strategic use of internet-based channels and technologies to promote a brand, product, or service, engage with target audiences, and achieve marketing objectives. It encompasses a diverse range of tactics, including search engine...
In a span of a few years, social media marketing has developed from a nice-to-have into a must-have component of a strategy for digital marketing. In fact, social media marketing is emerging as one of the top marketing platforms in...
Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word about a new concept, product, or service is next to...
