All posts by: Rupert Morris

Creating Sales Funnels and Landing Pages Landing pages provide a central destination on your website to convert site visitors into prospects, qualified leads, or subscribers. A sales funnel, on the other hand, depicts the journey of potential customers toward purchasing...
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Using Forms to Generate More Business Leads The importance of lead generation forms can hardly be overemphasized, considering how ubiquitously many business websites use forms today. To begin with, forms essentially constitute a crucial part of your digital marketing strategy,...
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  What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top...
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What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....
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Knockout Inbound Marketing Stats for 2021 By now you will have probably heard about inbound marketing or content marketing. Maybe you have thought about utilising it in your own company? Well just for you, we have compiled 30 Knockout Inbound...
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48+ Things To Consider Before You Buy Marketing Automation Software Marketing Automation software is becoming more and more prevalent in many businesses in 2021. Even more so, they are thinking of taking the plunge and investing. Tracking and identifying a...
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Getting Started with Marketing Automation: A Comprehensive Guide Many people draw a blank expression when they hear about marketing automation. Since there seems to be a lot of confusion around the issue, we put together this detailed guide to help...
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Small Business Press Release Guide Great press releases do more than keep the media and the industry at large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the...
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Websites Offering Free Stock Images (2017) Here is a great resource for  30 websites offering free stock images in 2017. If you are posting anything online these days, especially on social media, you will know that using images to reinforce...
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The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white...
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