All posts by: Rupert Morris

What is Inbound Marketing? Inbound marketing is a highly rewarding marketing strategy that’s fast becoming the mainstay in the marketing industry. Unlike outbound marketing that seeks out customers through ads, cold calls, email marketing, press releases, and TV/radio advertisements, inbound...
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8 Tips for Email Marketing Success Small business owners using email marketing tools like Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. As more and more emails flood our...
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5 Tips for a Great Elevator Pitch What is an Elevator Pitch? You’ve just been introduced to a potential client and he asks what it is your company does. You open your mouth and pause… Where on earth do you...
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10 Reasons Why Email Marketing Still Works Email Marketing Still Works! But does it? When the internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of...
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How to Create a Value Proposition A value proposition is a clear statement detailing the promise of value to be delivered and the reason why a potential customer should buy from you. It is the #1 thing that determines whether...
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