Blog Posts

This week, The Munro Agency welcomes a new copywriter, Theerada, to our Glasgow office. Apart from settling herself quickly into our team, Theerada gets familiar with our Marketing Automation tools as she sets off on her onboarding journey. Here, Theerada...
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In today’s digital age, social media platforms have become integral to our personal and professional lives. With almost 900 million members, LinkedIn has emerged as a popular marketing tool for businesses, particularly in B2B. Not only great for making professional...
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Copywriting Challenges As a content writer, one of your biggest challenges is to come up with high-quality content in a short amount of time. You’re probably juggling multiple client accounts across different industries, and inspiration doesn’t always strike when you...
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Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to evolve, it remains a crucial resource for businesses and individuals...
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What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
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Marketing agencies are professional services firms that specialize in creating and implementing strategies to help businesses achieve their goals. These agencies can be an asset to businesses of all sizes, providing expertise and guidance on a range of marketing services....
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On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The very next day, Microsoft launched a new version of Bing search powered by OpenAI, increasing the competition with Google.  “AI will fundamentally change every software...
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Digital marketers may have initially anticipated the introduction of a new tool with excitement. However, the replacement of the Structured Data Testing Tool (SDTT) with the Rich Results Test (RRT) was initially met with concern by some in the SEO...
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CRM or Customer Relationship Management is an important process for any business directly interacting with customers. It involves customer data analytics and dealing with vast information to ensure businesses learn more about their customers and can cater to their needs...
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What is Digital Marketing? Digital marketing is the strategic use of internet-based channels and technologies to promote a brand, product, or service, engage with target audiences, and achieve marketing objectives. It encompasses a diverse range of tactics, including search engine...
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