Blog Posts

Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing definition and outlines its core goals, benefits, common challenges, and...
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What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....
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YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on YouTube and search engines. According to the State of Video...
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The ‘Rule of 7’ is a marketing technique used for many decades and remains relevant today. The idea behind the rule is that a prospect needs to see or hear an advertisement at least seven times before they take action...
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Email Marketing Automation – The Ultimate Guide Spending hours meticulously creating unique emails for each of your clients would be counterproductive, not to mention very time-consuming. You also don’t want to bombard your whole subscriber list with generic emails that...
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Lead Generation Through Content Marketing – Your Definitive Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been identified...
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CRM vs Marketing Automation CRM and marketing automation are two essential aspects of marketing that every business would want to take seriously. Both solutions are similar in design and function and often work hand-in-hand to improve customer/prospect management, sales, and...
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What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities to make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out daily. Some of...
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Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors to search for answers to questions regarding your content and...
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Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
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