LinkedIn is a great place for professionals looking to network, share insights, and grow their influence. However, cutting through the noise and grabbing the attention of your audience requires strategic effort. To truly engage your connections, you first need to understand what types of posts perform best and how to optimise your content for maximum impact. Here are our top tips to increase engagement on your LinkedIn posts.

1. Share Valuable Insights and Expertise

Why It Works

LinkedIn is a platform where professionals seek to learn and grow. Sharing your expertise not only positions you as a thought leader but also provides value to your network, which in turn encourages engagement. An insightful post about the latest trends in your industry or a how-to guide can open the discussion with your peers and increase your post’s visibility.

How to Do It

  • Create long-form content: Dive deep into topics related to your industry. Write articles or detailed posts that offer in-depth analysis, case studies, or how-to guides.
  • Use data and research: Backing your insights with data will enhance your credibility and encourage discussions and shares.
  • Share an impactful visual: Tools like Canva offer free options to create eye-catching visuals that you can share as a PDF on LinkedIn.

Example

This post was shared 42 times and liked 582 times. The visual grabs attention and provides invaluable insights into how to successfully pass the interview stage as a web developer.

2. Keep up With Trending Topics

Why It Works

Engaging with trending topics shows that you are in tune with the latest developments in your industry and the world at large. This relevance can boost your visibility and encourage interactions as your network seeks to discuss current events.

How to Do It

  • Monitor industry news: Regularly check industry news sources and LinkedIn’s own trending section to stay updated on what’s happening.
  • Share timely content: Post your thoughts on trending topics as soon as possible. Timeliness is crucial for capitalising on the heightened interest.
  • Engage with hashtags: Use popular and relevant hashtags to increase the reach of your post. This helps your content be discovered by a wider audience interested in those topics.

Example

This journalist shared a post about a popular series the day after a TV appearance of one of the main characters of the show. This interview reached 1M views within an hour and over 11M after a few days. Everyone was talking about it and had an opinion on it, and this is why this post got 150 likes and many comments (even without any hashtags!).

Piers Morgan and Fiona Harvey

3. Engage with Your Audience

Why It Works

Engagement is a two-way street. By actively engaging with your audience, you build relationships and encourage more interaction with your content.

How to Do It

  • Ask questions: End your posts with a question to prompt discussions. Encourage your audience to share their thoughts and experiences.
  • Respond to comments: Take the time to respond to comments on your posts. This not only boosts engagement by making your post more visible but also shows that you value your audience’s input.
  • Be funny: You can share a light-hearted caption or call-to-action to better engage your audience. 

Example

The post below is a cute one that is likely to make people smile. Photos (and videos) also usually get more engagement than text, and her call-to-action is funny. Everyone loves a post that features a pet!

4. Share Business Stories

Why It Works

Business stories have the potential to deeply resonate with your audience because they humanise your brand and showcase real-life experiences. Sharing stories about your company’s journey, successes, challenges, and customer experiences makes your content relatable while building an emotional connection with your network, leading to higher engagement.

How to Do It

  • Highlight successes and challenges: Share stories about significant milestones, achievements, or obstacles your business has faced. These narratives provide insights and lessons that others can learn from and comment on.
  • Customer experiences: Tell stories from your customers’ perspectives. Showcase how your products or services have positively impacted their lives or businesses.
  • Employee spotlights: Feature stories about your employees, their roles, and their contributions to your company. Highlighting your company culture and values is always a great idea!

Example

This post shares the story of two employees who have become a vital part of the team over the years, highlighting their accomplishments and qualities not only as employees but also as human beings. People love these success stories, and that’s why this post got many comments, likes and reposts.

Another example I found interesting is this post of a company looking to add a new member to their team. They didn’t just post a boring ad; they included a video showing how cool it is to work with them, generating many likes and comments.

5. Be Consistent

Why It Works

Consistent posting keeps you visible in your network’s feed, while timing can affect how many people see your content.

How to Do It

  • Create a posting schedule: Plan and schedule your posts to ensure regular activity. Tools like Social Pilot,  Hootsuite or Buffer can help with this.
  • Optimal timing: Post during peak times when your audience is most active. For LinkedIn, this is often early mornings, lunchtime, or early evenings on weekdays. Try to avoid posting during the weekends. Your posts probably won’t reach as many people as they should.

Conclusion

Increasing engagement on LinkedIn requires a strategic approach. By sharing valuable insights, keeping up with trends, actively engaging with your audience, and maintaining consistency, you can significantly boost your visibility and influence on the platform.

Remember, LinkedIn is all about professional growth and networking. The more value you provide, the more you’ll see in return. Happy posting!