Start-up Marketing | Local Trade

EAS is an Automatic Door company servicing businesses and local authorities in Scotland. Their main services consist of installation of automatic doors such as swing doors, telescopic doors, and disabled access doors.

Issue

EAS suffered from not having a proper online footprint and no mechanism for driving leads reliably into the business. Much of their work was sent to them via other automatic door companies and they were heavily reliant on a couple of key customers. They did not appear in google search and had no effective ads for driving leads reliably.

Action

The Munro Agency undertook a full revamp of their web presence as well as investing in various lead generation campaigns to drive traffic, leads and create new business.

New Website design focusing on authority and driving leads locally and nationally.

Highly targeted AdWords & PPC campaigns which drove new business to help fund the next stage of marketing.

Local and national search engine optimisation campaign which built three sites across Scotland to help capture their target market on google.

Highly targeted Email outreach campaigns into known users of their products, offering the chance to do a comparison.

Developed sophisticated Retargeting campaigns to bring new leads back to the site as well as upsell to existing customers.

Helped implement CRM Systems to manage, nurture and convert new business leads as well as grow customer accounts

Result

The Munro Agency was a pivotal part in every phase of EAS growth trajectory and managed to advise and deploy the next stage of their marketing needs. Fast forward 5 years, and EAS still works with The Munro Agency and now has over 20 staff as well as multiple sites, dozens of vans, and contracts with some of the UKs largest companies.