Background

EAS is an automatic door company based in Scotland that specialises in the installation of various automatic doors such as swing doors, telescopic doors, and disabled access doors. They provide services to businesses and local authorities in Scotland.

Issue

EAS was heavily reliant on a couple of key customers and had no mechanism for driving leads reliably into their business. They had no effective adverts and did not appear in Google search. The company suffered from not having a proper online footprint, which was affecting their business growth and success.

Action

The Munro Agency took the initiative to help EAS revamp their web presence and create various lead generation campaigns to drive traffic, leads, and create new business. Our strategy involved several tactics, including:

• New website design: We designed a new website that focused on building EAS’s authority and driving leads locally and nationally.
• Highly targeted AdWords & PPC campaigns: We developed highly targeted campaigns to drive new business to help fund the next stage of marketing. This allowed EAS to attract more leads and generate greater brand awareness.
• Local and national search engine optimisation campaign: We built three sites across Scotland to help capture their target market on Google. This helped to improve their online visibility and attract more high-quality leads.
• Highly targeted email outreach campaigns: We developed highly targeted email outreach campaigns to known users of EAS’s products, offering the chance to do a comparison. This allowed EAS to nurture existing leads and convert them into paying customers.
• Sophisticated retargeting campaigns: We developed sophisticated retargeting campaigns to bring new leads back to the site as well as upsell to existing customers. This allowed EAS to maximise the chances of converting potential customers into paying customers.
• CRM system implementation: We helped implement CRM systems to manage, nurture and convert new business leads as well as grow customer accounts. This helped EAS to streamline their lead management process and maximise their conversion rates.

Result

The Munro Agency played a pivotal role in every phase of EAS’s growth trajectory. Our marketing strategies helped EAS to establish a reliable mechanism for driving leads into their business and build a robust online presence. Fast forward five years, EAS still works with The Munro Agency and has over 20 staff, multiple sites, dozens of vans, and contracts with some of the UK’s largest companies.

Why these tactics work for companies that are marketing automatic doors, shop fronts and industrial doors Companies that are marketing automatic doors, shop fronts and industrial doors typically face a range of challenges when it comes to lead generation and business growth. These companies often have a highly specialised target audience, which can make it difficult to attract high-quality leads and generate sustainable business growth.

By employing a range of targeted marketing tactics such as SEO, PPC, and email outreach campaigns, companies like EAS can build a reliable mechanism for driving leads into their business and establish a robust online presence. Additionally, by implementing a CRM system, they can streamline their lead management process and maximise their conversion rates.

Companies in the industrial door and automatic door industry face stiff competition, which makes it critical to differentiate themselves from their competitors and establish their authority in the industry. A highly targeted AdWords & PPC campaign can help them achieve this, by attracting high-quality leads and generating greater brand awareness.

The marketing strategies employed by The Munro Agency for EAS demonstrate the value of a targeted, data-driven approach to marketing for companies in the automatic doors, shop fronts and industrial doors industry. By focusing on SEO, PPC, email outreach campaigns, and CRM system implementation, companies like EAS can establish a reliable mechanism for driving leads into their business and achieve sustainable growth.