Mediascape approached the Munro Agency to support their industry events.
With tight timelines and the need for high-impact visibility, they required a digital marketing partner who could deliver fast, effective, and on-brand event campaigns across multiple channels.

About Mediascape

Mediascape is a full-service AV specialist based in Scotland, offering tailored design, installation, and maintenance services to clients across education, healthcare, commercial, and public sectors.
Known for their technical expertise and customer-first approach, Mediascspe was looking to host industry events to showcase their innovation and connect with stakeholders. They needed a digital push to drive attendance, build awareness, and reinforce their brand authority.

The Challenge

Despite their strong in-person event experience, Mediascape lacked the internal bandwidth to deliver a coordinated digital marketing campaign and turned to us for strategic support. Their goals were clear:

• Increase event visibility and pre-registration
• Build brand consistency across digital touchpoints
• Engage their existing network via email and social media
• Deliver a user-friendly digital experience for event attendees

Our Solution

We worked closely with the team to create a multi-channel event support package that could scale across campaigns while staying aligned with their brand.

Landing Pages

We designed and built dedicated event landing pages, each tailored to the events’ purpose and audience. These pages included:

• Clear, concise event info
• Lead capture forms for easy registration
• Mobile-optimised layouts for accessibility on the go
• Visual consistency aligned with Mediascape’s branding

Email Marketing

A coordinated email series was crafted to nurture attendees before and after the events. This included:

• Save-the-date and registration invites
• Reminder emails to boost attendance
• Post-event thank-you emails with follow-up CTAs

Custom Graphics & Social Media Support

Our team delivered a suite of assets including a series of engaging social posts to generate interest and drive clicks. The strategy included:

• Event banners and headers for emails and web
• Social media graphics optimised for LinkedIn and Twitter
• Visuals for countdowns and speaker intros
• Event highlights
• Live updates and post-event recaps
• Custom hashtags to extend reach

Results

The campaign delivered tangible success on several fronts:

• Stronger online presence around key events
• Higher engagement rates across email and social media
• Smooth attendee experience through well-structured digital journeys
• Positive brand perception from consistent and visually striking communications

“Overall, I thought the event was really well-planned, run and executed”

— Dten

Key Takeaways

• Digital execution matters. A great event needs equally strong promotion.
• Multi-channel consistency builds trust. Aligning email, web, and social creates a seamless audience experience.
• Strong creative wins attention. Bold graphics and clear copy made Mediascape’s event content stand out.