Posts filed under: Marketing Automation
Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word about a new concept, product, or service is next to...
Gone are the days when people used fragmented keywords to look for information on Google and other search engines. Nowadays, users tend to ask many different elaborate questions in their queries, expecting precise and prompt responses. Search engines have improved...
Your first concern after launching marketing campaigns is attracting enough sales leads. At first, a few of your marketers can manually manage and convert the incoming leads. However, as you refine your inbound marketing strategies, you attract hundreds or thousands...
Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing definition and outlines its core goals, benefits, common challenges, and...
What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....
Email Marketing Automation – The Ultimate Guide Spending hours meticulously creating unique emails for each of your clients would be counterproductive, not to mention very time-consuming. You also don’t want to bombard your whole subscriber list with generic emails that...
CRM vs Marketing Automation CRM and marketing automation are two essential aspects of marketing that every business would want to take seriously. Both solutions are similar in design and function and often work hand-in-hand to improve customer/prospect management, sales, and...
What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities to make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out daily. Some of...
Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors to search for answers to questions regarding your content and...
Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
