Posts filed under: Marketing Automation
Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing definition and outlines its core goals, benefits, common challenges, and...
What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....
Email Marketing Automation – The Ultimate Guide Spending hours meticulously creating unique emails for each of your clients would be counterproductive, not to mention very time-consuming. You also don’t want to bombard your whole subscriber list with generic emails that...
CRM vs Marketing Automation CRM and marketing automation are two essential aspects of marketing that every business would want to take seriously. Both solutions are similar in design and function and often work hand-in-hand to improve customer/prospect management, sales, and...
What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities to make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out daily. Some of...
Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors to search for answers to questions regarding your content and...
Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
Sales Optimiser – Our Sales Automation Tool Let’s start by looking at what exactly the Sales Optimiser is. Sales Optimiser is a form of sales-based automation offered by Munro Agency. It is a tool that makes it possible for sales...
Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship-building tool and an essential component of your email marketing strategy....
Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
