Posts filed under: Marketing Automation

Running Marketing Campaigns Do you want to attract new traffic and convert them into loyal customers through marketing campaigns? Marketing campaign management involves planning, tracking, analysing, and executing marketing campaigns directly. How does your company handle the influx of traffic...
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B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever-increasing array of...
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Thinking about Automation  Automation is the expression of your strategy and how you want to capitalise on engagement. Keep in mind that automation in marketing is usually the culmination of the work you put in. Marketing automation refers to the...
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Email Deliverability Foundations  Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’ inboxes. Every email marketer is aiming for their recipients’ inbox...
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Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age brought about significant change, it has influenced and significantly transformed...
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Optimising Lead Generation Lead generation is an essential aspect of marketing that you simply cannot ignore. It involves any tactic used to attract people to your product or service and gather their contact information. Lead generation gives you a tangible...
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Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? From the point of first contact to when you actually close a new deal, nurturing leads...
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Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some countries. As remote working continues, we have found sales and...
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Creating Sales Funnels and Landing Pages Landing pages provide a central destination on your website to convert site visitors into prospects, qualified leads, or subscribers. A sales funnel, on the other hand, depicts the journey of potential customers toward purchasing...
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Using Forms to Generate More Business Leads The importance of lead generation forms can hardly be overemphasized, considering how ubiquitously many business websites use forms today. To begin with, forms essentially constitute a crucial part of your digital marketing strategy,...
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