Posts filed under: Strategy
Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word about a new concept, product, or service is next to...
Yes, content is king. Content is the most effective tool for sharing valuable information and getting recognised as an industry authority. This is why content marketing effectively gets your name across the internet, develops a brand, establishes a presence, and...
What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves creating personalised marketing campaigns and messaging for each targeted account,...
Want to know how to market your business for success this 2023? A good product or service is the best secret to running a successful business. The product or service must address the pain points of your target audience and...
Your first concern after launching marketing campaigns is attracting enough sales leads. At first, a few of your marketers can manually manage and convert the incoming leads. However, as you refine your inbound marketing strategies, you attract hundreds or thousands...
An overwhelming majority of buyers (81%) start shopping online before visiting a physical store. Hence, businesses need a strong online presence, given the multiple options for similar products. Business owners require a robust marketing strategy to attract, engage, and convert...
Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing definition and outlines its core goals, benefits, common challenges, and...
The ‘Rule of 7’ is a marketing technique used for many decades and remains relevant today. The idea behind the rule is that a prospect needs to see or hear an advertisement at least seven times before they take action...
Lead Generation Through Content Marketing – Your Definitive Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been identified...
B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever-increasing array of...
