Posts filed under: Strategy

Since its inception, influencer marketing has exponentially grown and is now the preferred method of marketing for several brands. With influencer marketing, you’re banking on the “influence” of a person (mostly a celebrity or someone of influence in their industry)...
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Every skilled marketer knows the dangers of a disorganised and misaligned digital marketing strategy. Conflicting digital marketing strategies often result in shrinking internal resources and creating confusion and frustration. More so, indecisive leaders paralyse progress, keeping online marketing campaigns from...
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What is a Dynamic Search Ad (DSA)? Do you ever feel like you’re swimming in a sea of keywords and struggling to keep your head above water? If so, you might want to consider using a Dynamic Search Ad (DSA)...
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As a business owner, you must be striving to make your website visible to as many potential customers as possible. One of the most effective ways to achieve this is by ranking high on Google search results. However, with millions...
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A month has flown by; Theerada updates us on her progress and reflects on lessons learned during her first month as a copywriter at The Munro Agency. How Am I Doing So Far? Hello everyone! Welcome to the fourth and...
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The Art of Creating Impactful Content for B2B Digital Marketing Agencies When it comes to creating engaging content for social media, B2B digital marketing agencies should dive into their diaries, meetings, and notes for inspiration. By doing so, you can identify the...
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Regarding digital marketing, there are two main categories to consider: Business-to-Business (B2B) and Business-to-Consumer (B2C). While they may share similarities, the strategies, goals, and target audiences differ significantly. In this article, we’ll explore the main differences between B2B and B2C...
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In today’s digital age, social media platforms have become integral to our personal and professional lives. With almost 900 million members, LinkedIn has emerged as a popular marketing tool for businesses, particularly in B2B. Not only great for making professional...
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Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to evolve, it remains a crucial resource for businesses and individuals...
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What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
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