Posts filed under: Strategy
Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to evolve, it remains a crucial resource for businesses and individuals...
What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
CRM or Customer Relationship Management is an important process for any business directly interacting with customers. It involves customer data analytics and dealing with vast information to ensure businesses learn more about their customers and can cater to their needs...
In a span of a few years, social media marketing has developed from a nice-to-have into a must-have component of a strategy for digital marketing. In fact, social media marketing is emerging as one of the top marketing platforms in...
Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word about a new concept, product, or service is next to...
What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves creating personalised marketing campaigns and messaging for each targeted account,...
Your first concern after launching marketing campaigns is attracting enough sales leads. At first, a few of your marketers can manually manage and convert the incoming leads. However, as you refine your inbound marketing strategies, you attract hundreds or thousands...
An overwhelming majority of buyers (81%) start shopping online before visiting a physical store. Hence, businesses need a strong online presence, given the multiple options for similar products. Business owners require a robust marketing strategy to attract, engage, and convert...
Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing definition and outlines its core goals, benefits, common challenges, and...
The ‘Rule of 7’ is a marketing technique used for many decades and remains relevant today. The idea behind the rule is that a prospect needs to see or hear an advertisement at least seven times before they take action...