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Thank You For Getting In Touch

If you would like to get in touch with us right away you can call us on +44 141 212 6354 or email us on [email protected]. For directions to our Glasgow office please follow this link. We are also on social media and respond quickly to enquiries there too. You can find us on twitter, Facebook, LinkedIn and Instagram.


B2B Webinar Best Practice for Lead Generation:

The Power of B2B Webinars   Webinars provide B2B businesses with the unique opportunity to interact with their target audience, with 91% of B2B professionals saying webinars are their preferred type...Read More

How To Do Link Building Outreach (And Actually Get Links!)

Link building outreach is a critical component of any successful SEO and marketing strategy. It involves proactive efforts to secure high-quality backlinks from other websites to yours. This process not...Read More

Top Tips to Boost Engagement on LinkedIn (With Examples)

LinkedIn is a great place for professionals looking to network, share insights, and grow their influence. However, cutting through the noise and grabbing the attention of your audience requires strategic...Read More

How to set up Consent Mode v2 in Google Tag Manager (GTM) (With Pictures)

GDPR compliance is not a choice but a must for webmasters to ensure the privacy and security of user data. The implementation of cookie consent according to Google Consent v2...Read More

Cringey CTAs and how to write an effective one

“No, I don’t want to download the Super Secret Spectacularly Successful Lead Magnet because I hate fun and making my life easier!!!” I’m sure we have all seen a “No”...Read More

SaaS Copywriting: How to Write Like a Human Being

You know what really grinds my gears? When I spend my (relatively short) attention span to understand what your software does, but end up questioning my own sanity as a...Read More

100+ B2B Marketing Statistics You Should Know!

Discover the pulse of B2B marketing with our concise guide on industry statistics. Uncover the latest trends, metrics, and b2b marketing statistics, empowering your strategies for success in the dynamic...Read More

B2B Marketing Guide: Definition, Strategy & Trends in 2024

Whether you’ve just started working in B2B Marketing and need to wrap your head around things, or you’re a seasoned B2B pro looking to switch up your marketing strategy–you’ve come...Read More

17 Best B2B Marketing Strategies For Your Business

Success in B2B marketing lies in finding and using effective marketing strategies and statistics. This guide aims to decode success by revealing the 17 best B2B marketing strategies. Setting the...Read More

3 Key Takeaways from Generating Ideas – 3 Strategies

Hi there! I’m Jennifer (or Jenny, or even Jen – I answer to all three!) and I am the new copywriter at the Munro Agency. To share a little bit...Read More

What is Evergreen Content and How Do I Create It?

Yes, content is king. Content is the most effective tool for sharing valuable information and getting recognised as an industry authority. This is why content marketing effectively gets your name...Read More

23 Ways to Market Your Business in 2024

Want to know how to market your business for success this 2024? A good product or service is the best secret to running a successful business. The product or service...Read More

Content Marketing in 2024 – What? Why? How?

The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be...Read More

B2B SEO Strategy Guide

What is B2B SEO? B2B (business-to-business) SEO is the focus on optimising a website to rank well in search engines, aiming to align with the specific needs, interests, and search...Read More

What is Affiliate Marketing?

Are you struggling to expand your customer base and generate more sales? Affiliate marketing could be the answer. It is a powerful marketing tool that enables brands to reach a...Read More

Your Complete Guide to SaaS Lead Generation & Why It’s Important

Leads are the lifeblood of any business, but especially SaaS businesses. Unfortunately, generating leads is just one hurdle. You must also think about how to retain and convert those leads....Read More

Enhancing Page Experience for Better Google Rankings

In the past, optimizing your website to improve user experience was a nice perk. But as Google continues to update its search engine algorithm to determine search ranking positions for...Read More

Introduction to ChatGPT

AI and chatbots have been making waves in recent years, but the arrival of ChatGPT has truly made a huge impact on how we communicate. This AI chatbot was released...Read More

LinkedIn Ad Mistakes To Avoid

LinkedIn has evolved far beyond a platform for job seekers and recruiters. It has become a formidable arena for businesses to connect, engage, and thrive through LinkedIn advertising. However, in...Read More

Mastering the Single Keyword Ad Groups: SKAG Method

In the world of online advertising and digital marketing, finding effective strategies to boost sales is crucial for businesses striving to stay ahead. This is where the Single Keyword Ad...Read More

What Is Inbound Marketing?

Inbound marketing is a transformative approach that centres on attracting customers through valuable and relevant content. Unlike traditional outbound marketing, which interrupts potential customers with ads and cold calls, inbound...Read More

Conducting Better Keyword Research

Your website is one of the most important assets you have. It’s where you talk to customers and where they find out about your brand, products, and values. It makes...Read More

Strategies for Effective Internal Linking SEO

Imagine having a beautifully designed website with valuable content yet struggling to rank in search engine results. Sounds frustrating, right? One often overlooked factor that could be holding you back...Read More

How to Conduct A/B Testing of Forms on a Page: An In-Depth Guide

In today’s digital landscape, where user experience and conversions are paramount, businesses and website owners are constantly seeking ways to optimize their online presence. One critical aspect of this optimization...Read More

What is Influencer Marketing? Understanding How it Can Boost Your Business

Since its inception, influencer marketing has exponentially grown and is now the preferred method of marketing for several brands. With influencer marketing, you’re banking on the “influence” of a person...Read More

Using SMART Goals for Your Digital Marketing Strategy

Every skilled marketer knows the dangers of a disorganised and misaligned digital marketing strategy. Conflicting digital marketing strategies often result in shrinking internal resources and creating confusion and frustration. More...Read More

Why Dynamic Search Ads Are Your New Best Friend

What is a Dynamic Search Ad (DSA)? Do you ever feel like you’re swimming in a sea of keywords and struggling to keep your head above water? If so, you...Read More

How to Get Your FAQ to Position 0 on Google

As a business owner, you must be striving to make your website visible to as many potential customers as possible. One of the most effective ways to achieve this is...Read More

Image SEO: Best Practices To Make Your Content More Discoverable

Image optimisation is an essential aspect of marketing that helps businesses enhance their online presence and increase their website traffic, and unfortunately, it is often forgotten. Optimising images involves the...Read More

A Week in My Life: Fourth Week as a Copywriter at The Munro Agency

A month has flown by; Theerada updates us on her progress and reflects on lessons learned during her first month as a copywriter at The Munro Agency. How Am I...Read More

Content Ideas for B2B Digital Marketing Agencies

The Art of Creating Impactful Content for B2B Digital Marketing Agencies When it comes to creating engaging content for social media, B2B digital marketing agencies should dive into their diaries, meetings, and...Read More

Redesign and Develop a Book a Demo Page for a Craft CMS Website

The Book a Demo page is a crucial aspect of any website. It serves as a gateway for potential clients to request more information, see the product or service in action, and...Read More

A Week in My Life: Third Week as a Copywriter at The Munro Agency

Theerada starts working on an Industry Page for one of our B2B clients at The Munro Agency. This is where two weeks of training and learning turn into action. What...Read More

B2B versus B2C Digital Marketing

Regarding digital marketing, there are two main categories to consider: Business-to-Business (B2B) and Business-to-Consumer (B2C). While they may share similarities, the strategies, goals, and target audiences differ significantly. In this...Read More

A Week in My Life: Second Week as a Copywriter at The Munro Agency

After spending her first week getting to know our Marketing Automation tools, Theerada continues breaking into her new role as a Copywriter at The Munro Agency this week, focusing on...Read More

Hunter vs Farmer – Your Guide to Sales Tactics

I. Introduction to the Hunter & Farmer Sales Arpproach A. The Significance of Hunting and Farming Customers in a Competitive Market In today’s highly competitive market, businesses and sales professionals...Read More

A Week in My Life: First Week as a Copywriter at The Munro Agency

This week, The Munro Agency welcomes a new copywriter, Theerada, to our Glasgow office. Apart from settling herself quickly into our team, Theerada gets familiar with our Marketing Automation tools...Read More

How To Start a LinkedIn Newsletter and Why

In today’s digital age, social media platforms have become integral to our personal and professional lives. With almost 900 million members, LinkedIn has emerged as a popular marketing tool for...Read More

Using AI Tools to Speed up Your Copywriting Process

Copywriting Challenges As a content writer, one of your biggest challenges is to come up with high-quality content in a short amount of time. You’re probably juggling multiple client accounts...Read More

LinkedIn Lead Generation Tactics

Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to...Read More

How to Do Link Building For Your Business

What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is...Read More

What is a Marketing Agency?

Marketing agencies are professional services firms that specialize in creating and implementing strategies to help businesses achieve their goals. These agencies can be an asset to businesses of all sizes,...Read More

Bing vs Google: Search Engine Comparison

On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The very next day, Microsoft launched a new version of Bing search powered by OpenAI, increasing...Read More

Comparing Structured Data Testing Tool and Rich Results Test

Digital marketers may have initially anticipated the introduction of a new tool with excitement. However, the replacement of the Structured Data Testing Tool (SDTT) with the Rich Results Test (RRT)...Read More

What is a CRM System?

CRM or Customer Relationship Management is an important process for any business directly interacting with customers. It involves customer data analytics and dealing with vast information to ensure businesses learn...Read More

What is Digital Marketing?

What is Digital Marketing? Digital marketing is the strategic use of internet-based channels and technologies to promote a brand, product, or service, engage with target audiences, and achieve marketing objectives....Read More

How To Market Your Business On Social Media 

In a span of a few years, social media marketing has developed from a nice-to-have into a must-have component of a strategy for digital marketing. In fact, social media marketing...Read More

How to Outsource Your Marketing and Why?

Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word...Read More

Account Based Marketing (ABM): A Comprehensive Guide

What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves...Read More

How to Create a Topical Content Map?

Gone are the days when people used fragmented keywords to look for information on Google and other search engines. Nowadays, users tend to ask many different elaborate questions in their...Read More

How to Write an SEO Optimised Blog Post

How to Write an SEO Optimised Blog Post Do you want to know how to optimise blog posts for SEO? You’ve come to the right place as you will discover...Read More

What is a Lead Score?

Your first concern after launching marketing campaigns is attracting enough sales leads. At first, a few of your marketers can manually manage and convert the incoming leads. However, as you...Read More

The Complete Guide to Pay Per Click Advertising in 2024

  What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing....Read More

What is a Digital Marketing Agency?

An overwhelming majority of buyers (81%) start shopping online before visiting a physical store. Hence, businesses need a strong online presence, given the multiple options for similar products. Business owners...Read More

What is SaaS Marketing?

Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing...Read More

What is Marketing Automation? [2024 Update]

What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’....Read More

YouTube SEO Tips: How to Get Your Videos Ranked

YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on...Read More

Rule of 7 Marketing

The ‘Rule of 7’ is a marketing technique used for many decades and remains relevant today. The idea behind the rule is that a prospect needs to see or hear...Read More

Email Marketing Automation – The Ultimate Guide

Email Marketing Automation – The Ultimate Guide Spending hours meticulously creating unique emails for each of your clients would be counterproductive, not to mention very time-consuming. You also don’t want...Read More

Lead Generation Through Content Marketing – Your Definitive Guide!

Lead Generation Through Content Marketing – Your Definitive Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses,...Read More

CRM and Marketing Automation Systems: What’s the difference?

CRM vs Marketing Automation CRM and marketing automation are two essential aspects of marketing that every business would want to take seriously. Both solutions are similar in design and function...Read More

What is Marketing Automation Software? The Complete Guide

What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities to make them more effective. There are many repetitive and manual tasks...Read More

Why Your Business Needs a Chatbot

Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors...Read More

Multi-touch Attribution and Customising Conversion Goals

Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine...Read More

Optimise your Sales Process With Our Sales Automation Tool

Sales Optimiser – Our Sales Automation Tool Let’s start by looking at what exactly the Sales Optimiser is. Sales Optimiser is a form of sales-based automation offered by Munro Agency....Read More

Creating Better Newsletters

Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship-building...Read More

Content Marketing – Creating Content That Sells

Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content...Read More

How to Automate Your Sales Process with Custom Pipelines

Automating your Sales Process Are you uncertain about the effectiveness of your sales process? Losing track of prospective clients occasionally is an ordeal most small and medium-sized B2B businesses face....Read More

Building Better Emails to Increase Conversions

Building Better Emails to Increase Conversions Are you looking for an efficient way to create emails and send them out to your customers/subscribers? Or maybe, you have too many tasks...Read More

How Our Customers Run Marketing Campaigns

Running Marketing Campaigns Do you want to attract new traffic and convert them into loyal customers through marketing campaigns? Marketing campaign management involves planning, tracking, analysing, and executing marketing campaigns...Read More

Increase B2B Conversions with Empathy Marketing

B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B...Read More

Automate your Marketing with Visual Workflow Builders

Thinking about Automation  Automation is the expression of your strategy and how you want to capitalise on engagement. Keep in mind that automation in marketing is usually the culmination of...Read More

Email Marketing Deliverability Tools for Engagement

Email Deliverability Foundations  Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’...Read More

Personalised Content: The Key to a Wider Marketing Funnel

Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age...Read More

Optimising Lead Generation With Forms & Landing Pages

Optimising Lead Generation Lead generation is an essential aspect of marketing that you simply cannot ignore. It involves any tactic used to attract people to your product or service and...Read More

Use Our New Sales Automation Tools to Close Deals Faster

Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? From the point of first contact...Read More

Remote Working Tool using Sales & Marketing Dashboards

Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some...Read More

Retargeting Software for Marketeers

Remarketing Software  Retargeting solves issues like shopping cart abandonment. If you have been struggling to get returning visitors to make purchases, you need to focus more on retargeting. Sometimes, your...Read More

Landing Pages for Sales funnels

Creating Sales Funnels and Landing Pages Landing pages provide a central destination on your website to convert site visitors into prospects, qualified leads, or subscribers. A sales funnel, on the...Read More

Using Forms to Generate more Business Leads

Using Forms to Generate More Business Leads The importance of lead generation forms can hardly be overemphasized, considering how ubiquitously many business websites use forms today. To begin with, forms...Read More