Ideas for Content Writing

Ideas for content writing – a neverending process

It’s not like you are a news reporter where ideas for content land on your table hourly. They probably have it easier, right? All they have to do is wait for things to happen and the write about them. As a content writer, you have to do both – come up with the ideas and write about them too. And if you are trying to maintain a blog and post at least once or twice a week, it is not long until you are scraping the bottom trying to find anything to write about and completely running out of ideas for content. But take heart, ideas can come from thousands of places, and you can use lots of sources for generating them. Here’s 13 of them.

READ EVERYTHING

You can’t be a content writer if you do not spend a lot of time reading – about your niche and about related niches. Ideas for content don’t come out of thin air. You have to carve out time every single day to read and keep up on trends in your niche. You should also watch the news and all of your favorite social media sites because you never know from where an idea may come. Here’s a fully current example.

Everyone has been reading about and watching the news reports on the Syrian refugee crisis in Europe. The suffering is just horrific. So, if you are an entrepreneur looking for a content idea, how about combining help for these innocent victims with sales? Write a blog post that highlights the issue, engender some empathy for these people, and offer to donate a specific amount for every purchase over the next two months. Share that on all of your social media accounts – appeal to people’s sense of decency. You have accomplished two things. You have begun a campaign to help and stimulated sales. And you have content ideas for the near future – you can keep your readers posted on how much is being donated, what relief organizations the money is going to, etc. Keep the topic always in readers mind with short tweets: “Remember when your use our services (or products), you will be supporting refugee families.”

GET YOUR WHOLE TEAM INVOLVED

Coming up with ideas for content is never a one-man show. Everyone needs to get involved. Hold weekly brainstorming sessions and write everything down, no matter how off-topic the idea may sound. It could become a great idea later one. Out of each brainstorming session you should be able to come with at least 20 ideas – some will be great, some you will never use, but the point is you have some ideas.

SURVEY/POSE QUESTIONS TO YOUR CUSTOMERS/READERS

This is simple to do through your blog, your emails and your social media pages – ask questions, listen to what your customers/followers have to say. It’s a quick and easy way to help with ideas for content.

GO TO COMPETITORS AND RELATED NICHES

Check out what your competitors are writing about; scan their social media pages. You can bet they are doing the same to you, but you can get some ideas. And don’t just go to direct competitors. Check out the sites and blogs of businesses related to yours. If you are in real estate, go to home improvement and decorating sites – you will be able to turn some of those ideas into content for your niche.

SET UP RECIPROCAL WRITING

Find related businesses and offer a reciprocal agreement. You will post on each other’s blogs. Then, you can take posts you have already produced, re-furbish them and send them over. Your collaborator will do the same thing.

USE SOME GREAT IDEA GENERATION TOOLS

Trapit: All you have to do is enter keywords for your niche, and this great app will capture related articles and posts from all over the web. Use them as content ideas

Sonar Solo: This is a great word mapping tool. Type in a word and get all sorts or relates words and phrases that are currently trending.

Ubersuggest: Same idea – type in a keyword and get lists of related words

USE QUORA

This is a social media site for lots of discussion. As a question and get all sorts of answers that might then generate topic ideas. There is also a search bar – you can type in a keyword and find discussions going on.

JOIN HELP ME WRITE

This is a community of writers, and members continually help each other out with ideas.

SPLIT UP CONTENT IDEAS

When you get a content idea, think about it very carefully. Is there more than one topic within this idea? See if you can split the idea up into two topics.

ASK YOURSELF QUESTIONS

What about your niche are you passionate about? How did you get started in this business? Why is your product or service the best? What is changing in your nice? Answers to these questions will generate ideas. And don’t be afraid to get personal. Readers love stories!

USE CONTENT IDEA GENERATOR V2

Enter your topic and immediately get the latest news, articles, and blog posts related to it.

LINKEDIN FORUMS AND DISCUSSION GROUPS

Check out all forums and discussions within your niche and related niches. Hopefully, you are a member of these groups and are getting ideas every day.

You will always be searching for content ideas – it’s just the nature of the business. However, the best thing you can do to avoid stress and writer’s block is to always have a pile of topic ideas to draw upon as well as use current events to your advantage. You will find it amazing how you can weave almost anything into something that you can ultimately relate to your business.

The Power of B2B Webinars   Webinars provide B2B businesses with the unique opportunity to interact with their target audience, with 91% of B2B professionals saying webinars are their preferred type of lead generation content. In the digital age, they give...
Continue Reading →
Link building outreach is a critical component of any successful SEO and marketing strategy. It involves proactive efforts to secure high-quality backlinks from other websites to yours. This process not only boosts the visibility and credibility of your site but...
Continue Reading →
LinkedIn is a great place for professionals looking to network, share insights, and grow their influence. However, cutting through the noise and grabbing the attention of your audience requires strategic effort. To truly engage your connections, you first need to...
Continue Reading →
GDPR compliance is not a choice but a must for webmasters to ensure the privacy and security of user data. The implementation of cookie consent according to Google Consent v2 policy is a crucial step in this process. For more...
Continue Reading →
“No, I don’t want to download the Super Secret Spectacularly Successful Lead Magnet because I hate fun and making my life easier!!!” I’m sure we have all seen a “No” option on a call to action (CTA) pop-up like this....
Continue Reading →
You know what really grinds my gears? When I spend my (relatively short) attention span to understand what your software does, but end up questioning my own sanity as a copywriter. If looking at different SaaS websites is a part...
Continue Reading →
Discover the pulse of B2B marketing with our concise guide on industry statistics. Uncover the latest trends, metrics, and b2b marketing statistics, empowering your strategies for success in the dynamic world of business-to-business marketing. General B2B Marketing Statistics: Some general...
Continue Reading →
Whether you’ve just started working in B2B Marketing and need to wrap your head around things, or you’re a seasoned B2B pro looking to switch up your marketing strategy–you’ve come to the right place. Leaning on years of experience crafting...
Continue Reading →
Success in B2B marketing lies in finding and using effective marketing strategies and statistics. This guide aims to decode success by revealing the 17 best B2B marketing strategies. Setting the stage for your business to grow. B2B marketing is an...
Continue Reading →
Hi there! I’m Jennifer (or Jenny, or even Jen – I answer to all three!) and I am the new copywriter at the Munro Agency. To share a little bit about myself, I grew up in the beautiful Scottish Highlands...
Continue Reading →
Yes, content is king. Content is the most effective tool for sharing valuable information and getting recognised as an industry authority. This is why content marketing effectively gets your name across the internet, develops a brand, establishes a presence, and...
Continue Reading →
Want to know how to market your business for success this 2024? A good product or service is the best secret to running a successful business. The product or service must address the pain points of your target audience and...
Continue Reading →
The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white...
Continue Reading →
What is B2B SEO? B2B (business-to-business) SEO is the focus on optimising a website to rank well in search engines, aiming to align with the specific needs, interests, and search behaviours of businesses seeking products, services, or solutions in a...
Continue Reading →
Are you struggling to expand your customer base and generate more sales? Affiliate marketing could be the answer. It is a powerful marketing tool that enables brands to reach a new audience and boost revenue. Affiliate marketing works by partnering...
Continue Reading →
Leads are the lifeblood of any business, but especially SaaS businesses. Unfortunately, generating leads is just one hurdle. You must also think about how to retain and convert those leads. But those are a topic for another discussion. Acing the...
Continue Reading →
In the past, optimizing your website to improve user experience was a nice perk. But as Google continues to update its search engine algorithm to determine search ranking positions for websites, site owners must adapt to it. If you don’t,...
Continue Reading →
AI and chatbots have been making waves in recent years, but the arrival of ChatGPT has truly made a huge impact on how we communicate. This AI chatbot was released in November 2022 and has since generated curiosity thanks to...
Continue Reading →
LinkedIn has evolved far beyond a platform for job seekers and recruiters. It has become a formidable arena for businesses to connect, engage, and thrive through LinkedIn advertising. However, in this ever-evolving digital landscape, success is often a result of...
Continue Reading →
In the world of online advertising and digital marketing, finding effective strategies to boost sales is crucial for businesses striving to stay ahead. This is where the Single Keyword Ad Groups (SKAG) campaign steps in – a popular method known...
Continue Reading →