Ideas for Content Writing

Ideas for content writing – a neverending process

It’s not like you are a news reporter where ideas for content land on your table hourly. They probably have it easier, right? All they have to do is wait for things to happen and the write about them. As a content writer, you have to do both – come up with the ideas and write about them too. And if you are trying to maintain a blog and post at least once or twice a week, it is not long until you are scraping the bottom trying to find anything to write about and completely running out of ideas for content. But take heart, ideas can come from thousands of places, and you can use lots of sources for generating them. Here’s 13 of them.


You can’t be a content writer if you do not spend a lot of time reading – about your niche and about related niches. Ideas for content don’t come out of thin air. You have to carve out time every single day to read and keep up on trends in your niche. You should also watch the news and all of your favorite social media sites because you never know from where an idea may come. Here’s a fully current example.

Everyone has been reading about and watching the news reports on the Syrian refugee crisis in Europe. The suffering is just horrific. So, if you are an entrepreneur looking for a content idea, how about combining help for these innocent victims with sales? Write a blog post that highlights the issue, engender some empathy for these people, and offer to donate a specific amount for every purchase over the next two months. Share that on all of your social media accounts – appeal to people’s sense of decency. You have accomplished two things. You have begun a campaign to help and stimulated sales. And you have content ideas for the near future – you can keep your readers posted on how much is being donated, what relief organizations the money is going to, etc. Keep the topic always in readers mind with short tweets: “Remember when your use our services (or products), you will be supporting refugee families.”


Coming up with ideas for content is never a one-man show. Everyone needs to get involved. Hold weekly brainstorming sessions and write everything down, no matter how off-topic the idea may sound. It could become a great idea later one. Out of each brainstorming session you should be able to come with at least 20 ideas – some will be great, some you will never use, but the point is you have some ideas.


This is simple to do through your blog, your emails and your social media pages – ask questions, listen to what your customers/followers have to say. It’s a quick and easy way to help with ideas for content.


Check out what your competitors are writing about; scan their social media pages. You can bet they are doing the same to you, but you can get some ideas. And don’t just go to direct competitors. Check out the sites and blogs of businesses related to yours. If you are in real estate, go to home improvement and decorating sites – you will be able to turn some of those ideas into content for your niche.


Find related businesses and offer a reciprocal agreement. You will post on each other’s blogs. Then, you can take posts you have already produced, re-furbish them and send them over. Your collaborator will do the same thing.


Trapit: All you have to do is enter keywords for your niche, and this great app will capture related articles and posts from all over the web. Use them as content ideas

Sonar Solo: This is a great word mapping tool. Type in a word and get all sorts or relates words and phrases that are currently trending.

Ubersuggest: Same idea – type in a keyword and get lists of related words


This is a social media site for lots of discussion. As a question and get all sorts of answers that might then generate topic ideas. There is also a search bar – you can type in a keyword and find discussions going on.


This is a community of writers, and members continually help each other out with ideas.


When you get a content idea, think about it very carefully. Is there more than one topic within this idea? See if you can split the idea up into two topics.


What about your niche are you passionate about? How did you get started in this business? Why is your product or service the best? What is changing in your nice? Answers to these questions will generate ideas. And don’t be afraid to get personal. Readers love stories!


Enter your topic and immediately get the latest news, articles, and blog posts related to it.


Check out all forums and discussions within your niche and related niches. Hopefully, you are a member of these groups and are getting ideas every day.

You will always be searching for content ideas – it’s just the nature of the business. However, the best thing you can do to avoid stress and writer’s block is to always have a pile of topic ideas to draw upon as well as use current events to your advantage. You will find it amazing how you can weave almost anything into something that you can ultimately relate to your business.

After spending her first week getting to know our Marketing Automation tools, Theerada continues breaking into her new role as a Copywriter at The Munro Agency this week, focusing on exploring SEO content marketing tactics and techniques for B2B clients...
Continue Reading →
I. Introduction to the Hunter & Farmer Sales Arpproach A. The Significance of Hunting and Farming Customers in a Competitive Market In today’s highly competitive market, businesses and sales professionals must develop effective strategies to maximise sales and ensure sustainable...
Continue Reading →
This week, The Munro Agency welcomes a new copywriter, Theerada, to our Glasgow office. Apart from settling herself quickly into our team, Theerada gets familiar with our Marketing Automation tools as she sets off on her onboarding journey. Here, Theerada...
Continue Reading →
In today’s digital age, social media platforms have become integral to our personal and professional lives. With almost 900 million members, LinkedIn has emerged as a popular marketing tool for businesses, particularly in B2B. Not only great for making professional...
Continue Reading →
Copywriting Challenges As a content writer, one of your biggest challenges is to come up with high-quality content in a short amount of time. You’re probably juggling multiple client accounts across different industries, and inspiration doesn’t always strike when you...
Continue Reading →
Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to evolve, it remains a crucial resource for businesses and individuals...
Continue Reading →
What is a B2B SEO Strategy? A B2B (business-to-business) SEO strategy is a marketing plan. It focuses on optimising a website to rank well in search engines, using keywords that are related to the products or services that the business...
Continue Reading →
What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
Continue Reading →
Marketing agencies are professional services firms that specialize in creating and implementing strategies to help businesses achieve their goals. These agencies can be an asset to businesses of all sizes, providing expertise and guidance on a range of marketing services....
Continue Reading →
On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The very next day, Microsoft launched a new version of Bing search powered by OpenAI, increasing the competition with Google.  “AI will fundamentally change every software...
Continue Reading →
Digital marketers may have initially anticipated the introduction of a new tool with excitement. However, the replacement of the Structured Data Testing Tool (SDTT) with the Rich Results Test (RRT) was initially met with concern by some in the SEO...
Continue Reading →
CRM or Customer Relationship Management is an important process for any business directly interacting with customers. It involves customer data analytics and dealing with vast information to ensure businesses learn more about their customers and can cater to their needs...
Continue Reading →
What is Digital Marketing? Digital marketing is the strategic use of internet-based channels and technologies to promote a brand, product, or service, engage with target audiences, and achieve marketing objectives. It encompasses a diverse range of tactics, including search engine...
Continue Reading →
In a span of a few years, social media marketing has developed from a nice-to-have into a must-have component of a strategy for digital marketing. In fact, social media marketing is emerging as one of the top marketing platforms in...
Continue Reading →
Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word about a new concept, product, or service is next to...
Continue Reading →
Yes, content is king. Content is the most effective tool for sharing valuable information and getting recognised as an industry authority. This is why content marketing effectively gets your name across the internet, develops a brand, establishes a presence, and...
Continue Reading →
What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves creating personalised marketing campaigns and messaging for each targeted account,...
Continue Reading →
Gone are the days when people used fragmented keywords to look for information on Google and other search engines. Nowadays, users tend to ask many different elaborate questions in their queries, expecting precise and prompt responses. Search engines have improved...
Continue Reading →
How to Write an SEO Optimised Blog Post Do you want to know how to optimise blog posts for SEO? You’ve come to the right place as you will discover how to master your blog SEO. Optimising blog content is...
Continue Reading →
Want to know how to market your business for success this 2023? A good product or service is the best secret to running a successful business. The product or service must address the pain points of your target audience and...
Continue Reading →