With so many agencies claiming to offer the best leads, choosing the right one can be tough. That’s why we’ve made it easier for you! We’ve taken the guesswork out by evaluating lead generation companies in the UK based on search traffic, Google rankings, and reviews. We selected the top 20 according to these factors.
These experts specialise in B2B and B2C lead generation, digital marketing, data-driven strategies, and innovative outreach. They’ve helped businesses connect with the right prospects, increase conversions, and boost revenue—so you can focus on closing deals, not chasing cold leads.
If you want proven strategies, cutting-edge technology, and a team that knows how to generate quality leads, you’re in the right place!
1. The Munro Agency
The Munro Agency is a premier digital marketing firm specialising in lead generation, inbound marketing, and sales consultancy. We offer tailored strategies to help businesses attract and convert potential clients, utilising the latest tools and methodologies to drive growth and enhance online presence.
Office Location: Glasgow, Scotland
Year Founded: 2016
Team Size: 2 -10 employees
Key Services: Lead Generation, Inbound Marketing, Sales Consultancy, Digital Strategy, Content Marketing
Industries Served: Technology, Finance, Healthcare, Education, Retail
Case Studies:Â View all case studies
Lead Forensics is a UK-based software company specialising in website analytics and lead generation. Founded in 2009, the company offers a tool that identifies anonymous B2B website visitors, transforming them into actionable sales leads. Utilising reverse IP tracking technology, Lead Forensics reveals the identity of businesses visiting a website, providing users with valuable data to enhance their marketing and sales strategies.
Office Location: Portsmouth, England
Year Founded: 2009
Team Size: Over 600 employees
Key Services:Â Website Visitor Identification, Lead Generation, B2B Sales Intelligence, Marketing Analytics
Industries Served:Â B2B sectors across various industries
Case Studies: View all case studies
3. Callbox
Callbox is a global lead generation company with a strong presence in the UK, offering multi-channel marketing solutions. They provide services such as account-based marketing, lead nurturing, and event marketing to help businesses grow their client base.
Office Location: London, United Kingdom
Year Founded: 2004
Team Size:Â 501-1000 employees
Key Services:Â Account-Based Marketing, Lead Nurturing, Event Marketing, Data Cleansing
Industries Served:Â IT, Healthcare, Finance
Case Studies: View all case studies
4. Soap Media
Soap Media is an award-winning digital marketing agency with offices in Manchester and Preston. Since 2005, they’ve partnered with leading UK brands to enhance their digital presence. Soap Media prides itself on exceptional customer service, acting as an extension of clients’ in-house teams with a transparent project management process.
Office Location: Manchester and Preston, United Kingdom
Year Founded: 2005
Team Size: 11-50 employees
Key Services:Â Digital Strategy, Website Design, Website Development, Email Marketing, Search Marketing, Social Media Marketing, Mobile Marketing, Video Marketing, Paid Media, Digital PR
Industries Served:Â Automotive, Education, Finance, Real Estate
Case Studies: View all case studies
Pearl Lemon Leads is a UK-based lead generation agency that focuses on delivering high-quality B2B leads through innovative strategies. Their services include cold calling, email marketing, and LinkedIn lead generation, aiming to boost client sales pipelines effectively.
Location: London, United Kingdom
Year Founded: 2016
Team Size: 51-100 employees
Key Services:Â Cold Calling, Email Marketing, LinkedIn Lead Generation, Appointment Setting
Industries Served: SaaS, Finance, Healthcare, Education
Case Studies: View all case studies
6. GLO
GLO is a digital marketing agency that provides comprehensive lead generation services, including SEO, PPC, and content marketing. They focus on creating strategies that drive traffic and convert visitors into leads for their clients.
Office Location:Â Ipswich, United Kingdom
Year Founded:Â 2017
Team Size: 11-50 employees
Key Services: SEO, PPC Advertising, Content Marketing, Conversion Rate Optimisation
Industries Served:Â E-commerce, Legal, Healthcare
Case Studies: View all case studies
7. Operatix
Operatix is a sales acceleration firm that helps B2B software companies boost their growth and revenue, offering services like outbound sales development, inbound lead qualification, channel acceleration, and marketing support. They work with established tech giants and emerging software vendors, providing multilingual support across North America, EMEA, LATAM, and APAC. In July 2023, Operatix was acquired by memoryBlue.
Office Location:Â Fleet, United Kingdom
Year Founded: 2012
Team Size:Â Approximately 274 employees
Key Services:Â Outbound Sales Development, Inbound Lead Qualification, Channel Acceleration Services, Marketing Acceleration Services, Sales Recruitment
Industries Served: B2B Software Vendors
Case Studies: View all case studies
8. SalesAR
SalesAR is a B2B lead generation company that helps clients present their products or services to the market, attract potential clients, and successfully close deals. The company offers services such as appointment setting, anti-spam optimisation, audits, domain and mailbox health checks, and prospect research. SalesAR has completed over 500 projects across Europe, North America, and Asia.
Office Location: London, United Kingdom
Year Founded: 2019
Team Size: Approximately 70 employees
Key Services:Â Appointment setting, anti-spam optimisation, audits, domain and mailbox health checks, prospect research
Industries Served: IT services, software development, advertising, telecommunications, technology
Case Studies:Â View all case studies
Excelerate360 is a UK-based outsourced sales and business development agency, established in 2013. They specialise in accelerating growth for software, technology, and B2B companies across the UK, USA, and Europe. Their end-to-end services cover every stage of the sales cycle, including lead generation, inside sales, and enterprise field sales.
Office Location:Â Hitchin, United Kingdom
Year Founded: 2013
Team Size: 20 employees
Key Services:Â Lead Generation, Inside Sales, Sales Outsourcing, Sales Consultancy, Territory Expansion, Fractional Sales Leadership
Industries Served:Â Information Technology, E-commerce, Telecommunications, Startups, Enterprise
Case Studies: View all case studies
More Than Words Marketing is a UK-based B2B marketing agency. With over 30 years of combined experience in direct marketing and advertising, the agency specialises in connecting clients with key decision-makers across businesses, schools, and the public sector. They pride themselves on offering a joined-up marketing service, integrating various channels to enhance client engagement and lead generation.
Office Location: Gateshead, United Kingdom
Year Founded: 2016
Team Size: 11-50 employees
Key Services:Â Email Marketing, Telemarketing, Marketing Databases, Data Enhancement, Lead Generation
Industries Served: B2B, Education, Public Sector
Case Studies: View all case studies
11. Market Makers
Market Makers is a prominent UK-based company specialising in B2B telemarketing and lead generation services. They focus on transforming unqualified business prospects into high-quality sales opportunities through engaging and intelligent phone dialogues. In September 2020, Market Makers was acquired by Ant Marketing, a leading multi-disciplined solution provider offering customer experience and service support.
Office Location:Â Sheffield, United Kingdom
Year Founded:Â 2003
Team Size: Approximately 300 employees
Key Services: B2B telemarketing, appointment setting, lead generation, email marketing, database enrichment
Industries Served:Â Automotive, Insurance, Utilities, Technology, Finance, Banking, Manufacturing
Case Studies: Not publicly displayed
12. Verbatim
Verbatim is a UK-based company specialising in telephone answering and virtual receptionist services and offering a range of services including call handling, web chat answering, virtual call centres, and business continuity planning. Verbatim’s team of professional receptionists provides personalised call answering, ensuring that businesses never miss important calls.
Office Location: Newbury, England, United Kingdom
Year Founded:Â 1997
Team Size: 13 employees
Key Services: Call Answering, Virtual Receptionist, Web Chat Answering, 24/7 Call Answering, Virtual Call Centre, Virtual Phone Numbers, Lead Qualification, Business Continuity Planning
Industries Served:Â Accountancy and Legal Services, Estate Agents and Property Services, Marketing and IT Services, Small Businesses and Charities, Trades and Home Services
Case Studies: Not publicly displayed
Virtual Sales Limited offers outsourced sales and lead generation services, specialising in telemarketing and appointment setting. They assist businesses in expanding their reach and increasing sales through targeted campaigns and experienced sales professionals.
Office Location: Reading, United Kingdom
Year Founded: 2001
Team Size: 11-50 employees
Key Services: Telemarketing, Appointment Setting, Lead Generation, Sales Training
Industries Served: IT, Telecommunications, Financial Services
Case Studies: View all case studies
Paragon Sales Solutions is a UK-based agency specialising in outsourced sales and marketing services. The company aims to help businesses of all sizes increase their leads, bookings, and sales. The team prides itself on innovation, proactive communication, and delivering measurable results. They have a track record of assisting clients across various industries to enhance their sales performance and online presence.
Office Location:Â Leicester, England
Year Founded: 2018
Team Size:Â 10-49 employees
Key Services: Telemarketing, Digital Marketing, Lead Generation, Sales Training, Call Answering
Industries Served: Various sectors
Case Studies: View all case studies
Shortlist Marketing is a B2B lead generation agency, specialising in creating integrated campaigns that combine telemarketing, email marketing, LinkedIn outreach, and targeted calling to deliver high-quality, qualified sales opportunities. Their services are designed to align sales and marketing efforts, maximising return on investment and reducing customer acquisition costs.
Office Location: Nottingham, United Kingdom
Year Founded: 2012
Team Size: 14 employees
Key Services:Â Lead Generation, Lead Nurture, Intent Conversion, Telemarketing, Email Marketing, LinkedIn Outreach
Industries Served:Â Software, Automotive, Education
Case Studies:Â View all case studies
16. Lead Gen Dept
Lead Gen Dept. specialises in B2B lead generation, offering services such as email marketing, LinkedIn outreach, and content creation. Their data-driven approach ensures clients receive qualified leads tailored to their target audience.
Office Location: Manchester, United Kingdom
Year Founded: 2018
Team Size: 11-50 employees
Key Services: Email Marketing, LinkedIn Outreach, Content Creation, Lead Nurturing
Industries Served: Technology, Professional Services, Manufacturing
Case Studies: View all case studies
17. LMNts Marketing
LMNts Marketing is an award-winning digital marketing agency based in the UK, specialising in bespoke sales funnels and lead generation. They focus on automating digital marketing to enhance client ROI through custom-designed systems. Their services include content marketing, SEO, email marketing, social media strategy, and one-on-one sales funnel coaching.
Office Location: Liverpool, UK
Year Founded: 2020
Team Size: Small team
Key Services:Â Lead Generation Funnels, Content Marketing, SEO Services, Email Marketing, Social Media Marketing, Sales Funnel Coaching, Marketing SWOT Analysis
Industries Served: Not specified
Case Studies: View all case studies
18. Sniro
Sniro is a dynamic digital agency based in London, specialising in transformative web development and cutting-edge SEO strategies. Their team comprises certified developers, designers, solution architects, testers, and project managers, all dedicated to empowering businesses to establish a robust online presence and drive meaningful engagement with their target audience.
Office Location: London, United Kingdom
Year Founded: 2010
Team Size: 10-49 employees
Key Services: Consulting, Design, Development, Digital Marketing, SEO, Social Media Marketing, E-commerce Solutions, Mobile Application Development, Branding, UI/UX Design
Industries Served: Retail, Finance, Healthcare, Fashion, B2B Services, E-commerce
Case Studies: View all case studies
19. Friday Solved
Friday Solved offers lead generation and business development services, focusing on helping companies identify and engage with potential clients. Their tailored strategies are designed to meet the unique needs of each business they serve.
Office Location:Â Birmingham, United Kingdom
Year Founded: 2015
Team Size: 11–50 employees
Key Services:Â Lead Generation, Business Development, Market Research
Industries Served: Technology, Finance, Healthcare
Case Studies: View all case studies
20. Sugarnova
SugarNova is a performance-driven marketing agency specialising in scaling beauty, health, and wellness brands to 7-8 figure revenues. SugarNova positions itself as a growth partner, offering services that include paid acquisition, nurturing through email and SMS campaigns, and their proprietary software, Pixl, designed to automate lead capturing, nurturing, and conversion.
Office Location: London, United Kingdom; Herentals, Belgium
Year Founded: 2017
Team Size: 10-49 employees
Key Services:Â Paid Acquisition, Email Marketing, SMS Campaigns, Web Development, Lead Automation Software
Industries Served: Beauty, Health, Wellness
Case Studies: View all case studies
Marketing Consulting Firms: The Bottom Line
Choosing the right lead generation partner can make all the difference in your business’s success. The companies on this list have proven track records in delivering high-quality leads, innovative strategies, and measurable results.
Whether you need targeted B2B leads, appointment setting, or a full-service digital approach, there’s a company here to match your needs. Now, it’s over to you—pick the best fit and watch your sales pipeline thrive in 2025!
Frequently Asked Questions
The best platform for lead generation depends on your industry and target audience. For B2B businesses, LinkedIn, Google Ads, and email marketing perform best. For B2C, Facebook Ads, Instagram, and TikTok are highly effective. Google Search is ideal for high-intent leads, while SEO and content marketing generate long-term organic leads.
- Define Your Goals – Know whether you need cold outreach, inbound marketing, or paid ads.
- Check Their Experience – Look for case studies and client testimonials.
- Evaluate Lead Quality – Ask about their lead qualification process.
- Consider Pricing – Compare cost-per-lead models vs. retainer-based services.
- Request a Trial or Pilot – Test their service before committing to a long-term contract.
Yes, lead generation is still highly profitable when done strategically. Businesses that use targeted marketing, automation, and AI-driven tools see higher conversion rates. The key is to focus on high-quality leads, optimise your sales funnel, and use data-driven decision-making.
- AI-powered chatbots and automation for lead nurturing.
- Hyper-personalised marketing using behavioural data.
- Voice search and conversational marketing.
- First-party data collection due to privacy changes.
- Omnichannel lead generation integrating social media, email, and search.
- B2B leads: £30 – £300 per lead (depending on industry).
- B2C leads: £5 – £50 per lead.
- Google Ads (PPC): £1 – £100 per click.
- LinkedIn Ads: £5 – £30 per click.
- Cold Outreach & Email Marketing: Monthly retainers from $1,000 – $10,000.
