How to embed a HubSpot form on WordPress

Are you looking to add a HubSpot form to your WordPress website? Embedding a HubSpot form allows you to capture leads directly from your site and sync them to your CRM automatically. Follow these simple steps to add your form correctly.

1. Log in to Your HubSpot Account

Go to hubspot.com and log in to your account.
From the main dashboard, click on Marketing in the top navigation bar.
A dropdown menu will appear. Click Forms.

2. Create or Select a Form

Click Create form if you need to build a new one.
Select a template or start from scratch.
Customise the fields and properties as needed.
Click Review and update once your form is ready.
Click Update.

3. Get the Embed Code

Select Get embed code.
Click Copy to copy the full embed code provided by HubSpot.

4. Log in to Your WordPress Dashboard

Go to your WordPress website.
Enter your username and password to log in.

5. Add the Form to a Page or Post

In the WordPress dashboard, click Pages or Posts.
Select the page where you want the form to appear, or click Add New.
In the WordPress editor, click Text.

(If your site is using a block editor, click the + (Add Block) button, then search for and select the Custom HTML block.)

6. Paste the HubSpot Embed Code

Paste the copied HubSpot embed code.
Click Preview to check that the form displays correctly.

7. Publish or Update the Page

Once you’re happy with the form placement, click Publish (or Update if editing an existing page).
Visit the live page to confirm the form is working correctly.

What is HubSpot

HubSpot is an all-in-one customer relationship management (CRM) platform designed to help businesses attract, engage, and convert leads. It offers tools for marketing, sales, customer service, and content management, making it especially popular among digital marketing teams. One of its most widely used features is its form builder, which allows users to create custom forms for capturing contact information directly from their website.

HubSpot forms automatically sync submissions to the HubSpot CRM, where you can manage contacts, trigger automated emails, segment audiences, and track performance. The platform also provides analytics, lead scoring, and integration options with popular website builders such as WordPress. By embedding HubSpot forms into your WordPress site, you streamline your lead generation process and centralise your data in one system.

Benefits of using HubSpot to embed forms on WordPress

Using HubSpot forms on WordPress makes lead generation more efficient, measurable, and automated. Instead of relying on third-party plugins alone, you connect your website directly to your CRM for better tracking and follow-up.

1. Automatic CRM Integration

Every form submission is automatically stored in your HubSpot CRM. This eliminates manual data entry and reduces the risk of losing valuable lead information. You can immediately view contact details, track interactions, and trigger workflows, ensuring your sales or marketing team can respond quickly and efficiently.

2. Built-In Automation and Follow-Ups

HubSpot allows you to set up automated emails, notifications, and workflows linked directly to your form submissions. For example, when someone fills in your form, they can instantly receive a confirmation email while your team gets notified. This improves response times and enhances the user experience without additional tools.

3. Advanced Tracking and Analytics

HubSpot provides detailed analytics on form views, submissions, and conversion rates. You can monitor performance and identify which pages generate the most leads. This data helps you optimise placement, messaging, and design to improve overall website performance and ROI.