How to find landing page performance in GA4

Want to see which landing pages drive traffic, engagement, and conversions? GA4 makes it easy to analyse landing page performance using built-in reports. Follow these steps to find and evaluate your top-performing landing pages.

1. Log in to your GA4 property

Go to analytics.google.com
Select the correct Account and Property
Make sure you’re viewing the right date range (top right corner)

2. Navigate to the Landing Page report

Click Reports in the left-hand menu
Click Engagement
Select Landing page

3. Adjust the date range

Click the date selector in the top-right corner
Choose a relevant time period (e.g., Last 30 days, Last 90 days, Custom range)
Click Apply

4. Understand key landing page metrics

Review the following default metrics:

Sessions – Number of sessions that started on that page
Engaged sessions – Sessions lasting longer than 10 seconds, with a conversion event, or 2+ page views
Engagement rate – Percentage of engaged sessions
Average engagement time per session
Conversions – If configured

5. Add conversions to the report (if not visible)

Click the pencil icon (Customize report) in the top-right
Select Metrics
Click Add metric
Search and add Conversions
Click Apply and Save

6. Filter to analyse specific landing pages

Click Add comparison at the top of the report
Set conditions such as:
- Landing page contains “/landing-page-name”
- Session source/medium contains “google / cpc”
Click Apply

7. Change the primary dimension (optional)

Click the dropdown above the table
Switch between:
- Landing page + query string
- Landing page
  This helps you see performance with or without URL parameters.

8. Sort landing pages by performance

Click on metrics such as Sessions, Engagement rate, or Conversions
This helps identify:
- Highest traffic landing pages
- Pages with strongest engagement
- Pages generating the most conversions

9. Export the report (optional)

Click the Share icon (top right)
Select Download file
Choose PDF or CSV format

What is GA4

Google Analytics 4 (GA4) is Google’s analytics platform for tracking how people interact with your website (and apps) using an event-based model. Instead of focusing mainly on sessions and pageviews, GA4 records user actions—like page_view, scroll, file_download, and form_submit—as events, giving you a clearer view of engagement. GA4 also includes built-in privacy controls, improved cross-device measurement, and more flexible reporting than older versions of Analytics.

For landing page analysis, GA4 is especially useful because it lets you see which pages start sessions, how engaged those visitors are, and whether they complete key actions like purchases, enquiries, or sign-ups. You can slice results by traffic source, campaign, device, or location, and you can mark important events as conversions to tie landing page traffic to outcomes. If you use Google Tag Manager, GA4 becomes even more powerful, letting you track clicks and form interactions that help explain why some landing pages outperform others.

Benefits of using GA4 to find landing page performance

GA4 helps you identify which landing pages attract the right visitors, keep them engaged, and drive valuable actions—so you can improve results without guessing.

1. See which pages start sessions

GA4’s Landing page report shows which URLs users enter your site on, making it easy to identify your true entry points from search, ads, and social. This helps you prioritise improvements on the pages that shape first impressions and influence whether visitors stay, explore, or bounce quickly.

2. Measure engagement quality, not just traffic

Landing page performance isn’t only about sessions. GA4 includes engaged sessions, engagement rate, and average engagement time, helping you spot pages that attract visitors but fail to hold attention. With these metrics, you can focus on improving messaging, page speed, layout, and CTA clarity.

3. Connect landing pages to conversions

Once conversions are configured in GA4, you can evaluate landing pages based on outcomes like leads, sign-ups, or purchases. This allows you to compare pages by conversion contribution rather than clicks alone—helping you invest time and budget into the pages that actually drive business results.