Marketo Pricing and Reviews vs. Alternatives and Competitors Software
SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring doesn’t require an annual contract and is a fraction of the cost of competitors.
Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.
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| 20k Contact Plan | Basic plan with upgrade to 20k contacts | |
| Features | Comparable | |
| Reviews | ||
| Terms | Month to month | Annual contract paid quarterly |
| Annual Cost 20K Contacts(Get Started) | $10,500($2,675 Get Started) | $33,300($11,700 Get Started) |
SharpSpring launched in 2014 with a focus on digital marketing agencies. Today, more than 1,200 agencies use SharpSpring to grow their revenue and deliver marketing automation and associated services to clients.
Marketo launched in 2006 and has been a market leader since 2012, providing an engagement marketing platform with bundled services including marketing automation, email marketing and more. Marketo’s price point is on the high end of the spectrum and an annual contract with quarterly payment is required.
Compare Marketo pricing and terms to SharpSpring, a competitive alternative to Marketo. Review the details, including the number of contacts, what’s required up-front and how Marketo compares on onboarding costs.
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| 20k Contact Plan | 20k Contact Plan | |
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| Commitment Due At Signing | $2,675 | $6,900($1,200 base + $1,000 email comp. + $200 tier up contacts + $4,500 onboarding) |
| Monthly Cost | $875/mo.Paid monthly, no annual contract. | $2,400/mo.Paid quarterly, annual contract required. |
| Annual Cost | $10,500 | $33,300 |
| Onboarding (One Time) | $1,800 | $4,500 |
| Contacts | 20k | 20k |
| API Calls Included Per Day | 5K | 50K |
| Users | Unlimited | 50 |
| Emails Included Per Month | 25K | Unlimited |
SharpSpring comes in substantially lower than Marketo when it comes to monthly costs and is also lower for onboarding. In addition, Marketo locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time.
Compare Marketo’s email marketing features to SharpSpring’s. See how Marketo competes in key areas, such as the email designer, dynamic content and render testing. Find a competitive alternative to Marketo for email automation.
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| Basic | ||
| Total | 7/8 | 8/8 |
| Drag-And-Drop Designer |  |
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| WYSIWYG Interface | |
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| Dynamic Content | |
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| Responsive Templates | |
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| After-The-Click Tracking | |
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| Render Testing | $ | |
| A/B Testing | |
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| RSS Email Syndication | |
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Email marketing is at the core of all marketing automation platforms. SharpSpring and Marketo both excel in this area by offering a wealth of features that serve as effective campaign tools for marketers.
$ = available for additional charge
Explore alternatives to Marketo in automation features. See how Marketo compares in key areas, such as branching workflows, behavior-based automations and more. Find an alternative to Marketo for key automation functions that drive your marketing.
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| Basic | ||
| Total | 11/11 | 11/11 |
| Visual Workflow Builder | |
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| Unlimited Workflows and Tasks | |
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| Triggers and Filters | |
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| Branching Workflows | |
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| Time-Based Automations | |
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| Behavior-Based Automations | |
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| Advanced Lead Scoring | |
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| Dynamic Lists | |
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| Advanced Segmentation | |
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| Dynamic Landing Pages | |
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| Personas | |
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Automation is another area where SharpSpring and Marketo match up fairly evenly in terms of features, with both platforms offering marketers the tools they need.
Compare key form features between Marketo and a top competitor. See how Marketo compares in key form functions, such as analytics, auto-complete, progressive profiing and more. Compare dynamic form features. Find an alternative to Marketo for form building – a vital component of lead collection for marketers.
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| Basic | ||
| Total | 12/12 | 12/12 |
| Drag-And-Drop Form Builder | |
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| Dynamic Forms | |
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| Use CSS To Match Your Site | |
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| Custom Calls To Action | |
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| Auto-Complete | |
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| Progressive Profiling | |
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| Hidden Fields Supported | |
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| Referral Forms/Fields | |
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| Third-Party Forms Supported | |
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| Third-Party Post-Back | |
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| Native GoToWebinar Integration | |
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| Native WebEx Integration | |
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SSharpSpring and Marketo both have powerful form features to allow marketers to bring in leads with ease. In both platforms, forms can be designed to match the look and feel of your website.
View a side-by side comparison of Marketo and SharpSpring for contact tracking features. Learn about Marketo alternatives for contact tracking. Compare key functions, such as anonymous site visitor tracking, daily email of site visitors, and more. Find a competitor to Marketo that makes it easy to track your contacts through the sales and marketing funnel.
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| Basic | ||
| Total | 6/6 | 6/6 |
| Identify Anonymous Site Visitors | |
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| Contact Info From Anonymous Visitors (ZoomInfo) | |
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| Track Behavior History Of Known Leads | |
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| Timeline Of Lead Interactions | |
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| Daily Email Of Site Visitors | |
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| Important Page Visit Tracking | |
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Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. Both providers also offer reverse IP lookup to see visitors’ companies.
Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Marketo vs SharpSpring. Learn about alternatives to Marketo for building and designing landing pages that convert. Compare key functions and features, such as dynamic content, a template library, and more.
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| Basic | ||
| Total | 7/7 | 7/7 |
| Point-And-Click Designer | |
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| WYSIWYG Interface | |
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| Dynamic Content | |
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| Library Of Responsive Templates | |
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| Optimize For Mobile | |
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| Build Single Landing Pages | |
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| Build Landing Page Funnels | |
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SharpSpring and Marketo both offer landing page designers that go beyond basics by offering pre-built and customizable funnels – a series of landing pages designed to work together to convert visitors into leads. Both offer an extensive library of responsive landing page templates, and both make it easy to set up workflows from landing pages.
* Must use HubSpot CMS
Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Marketo and SharpSpring. See if there are alternatives to Marketo’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Marketo’s blog tool stands up when it competes with others.
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| Basic | ||
| Total | 7/7 | 0/7 |
| Point-And-Click Editor | |
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| WYSIWYG Interface | |
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| Dynamic Content | |
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| Library Of Responsive Templates | |
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| RSS Email Syndication | |
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| Advance Post Scheduling | |
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| Social Sharing Widget | |
If content is king, SharpSpring wins by offering a blog builder designed to crown your top-of-the funnel marketing and lead acquisition efforts. SharpSpring’s blog builder is also dynamic, allowing the index page to automatically respond to a lead’s attributes.
* Must use HubSpot CMS
Track social media efforts in your marketing automation platform. See how Marketo’s social media features compete with SharpSpring’s. See what alternatives exist for Marketo in terms of social media. Compare key functions and features, such as social sharing, measuring social conversions and more. See how Marketo’s social features perform and what alternatives there are.
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| Enterprise | ||
| Total | 6/6 | 4/6 |
| Social-CRM Integration | |
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| Social Profiling | |
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| Social Monitoring / Interactions | |
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| Social Publishing | |
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| Social Media Conversions | |
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| Content Calendar | |
Both solutions offer social media profiling and the ability for sales teams to interact with leads through social channels. More importantly, both platforms can track social media conversions/ROI. SharpSpring wins with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.
* Must use HubSpot CMS
Unite sales and marketing teams in your marketing automation platform. See how Marketo’s sales tracking features compare to SharpSpring’s. Check out Marketo CRM alternatives. Compare key functions, such as integrations, lead scoring and more.
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| Basic | ||
| Total | 6/6 | 5/6 |
| Built-In CRM | |
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| Advanced Lead Scoring | |
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| Native Salesforce Integration | |
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| Shopping Cart Integration | |
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| Custom Notifications | |
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| Report Scheduling | |
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SharpSpring sets itself apart from competitors by providing a free CRM that’s also optional (i.e., it plays nice with other CRMs). With Marketo, a user must have another CRM; otherwise data is simply stored in what is effectively a repository. This means that more third-party CRM software licenses are required in order for Marketo to be as effective, which also means more required integrations and more costs.
Integrations are vital to ensuring your marketing automation platform performs. Is the system open to integrations? See how well Marketo integrates with other tools like CRMs, CMSs and more. See how Marketo compares to SharpSpring on integrations.
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| Basic | ||
| Total | 7/7 | 7/7 |
| Universal CMS Compatibility | |
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| Open API | |
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| Zapier Integration | |
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| PieSync Integration | |
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| Multiple Device Tracking | |
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| Third-Party/Native Form Compatibility | |
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| Native Salesforce Integration | |
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The platforms stack up well here, with both offering key integrations that are of value to marketers.
$ = available for additional charge
Does Marketo stand behind the platform with comprehensive, free support? Will Marketo support migrate you from another platform? Check out how Marketo alternatives compare in customer support. Watch out for extra fees from Marketo.
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| Basic | ||
| Total | 5/5 | 3/5 |
| Phone, Email Support | |
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| In-App Contextual Support Videos | |
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| Ongoing Training | |
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| Platform Migration Support Included | |
Included, but limited |
| Dedicated Customer Success Manager Included | |
Included, but limited |
Both SharpSpring and Marketo offer platform migration support and a dedicated success manager, but Marketo limits support to 15 hours before extra charges are incurred. Additionally, Marketo charges a custom add-on fee for any integration assistance, while SharpSpring always offers unlimited free assistance to help with implementing integrations.
See why SharpSpring is the top Marketo competitor when it comes to agencies. Agencies choose SharpSpring as a Marketo alternative because it compares well on agency-specific features that Marketo doesn’t include. SharpSpring doesn’t treat agencies like resellers – they are partners. SharpSpring’s agency pricing puts agencies in control to decide what to charge – or even if to charge – for marketing automation. Plus, SharpSpring lets agencies rebrand the platform to promote the agency rather than Marketo competing with you.
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| Basic | ||
| Total | 7/7 | 2/7 |
| Rebrandable Interface (logo/colors) | |
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| White-Labeled URL | |
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| Rebrandable Sales Materials | |
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| Rebrandable Notifications | |
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| Multi-Client Management Console | |
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| Add a Client In-app | |
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| Share Templates Across Clients | |
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SharpSpring is specifically designed to help agencies build and enhance their relationships with clients. Agency partners can reinforce their brands throughout the client relationship via SharpSpring’s rebrandable sales and marketing materials, interface, URL and more.
