Gone are the days of relying on guesswork in digital marketing. Performance marketing is a strategic, data-led approach that ensures businesses pay only for measurable results—whether that’s clicks, leads, or conversions. Performance marketing agencies leverage advanced tracking tools, AI-driven optimisation, and multi-channel strategies to ensure every campaign is fine-tuned for profitability.

Have you ever felt like your campaigns aren’t living up to their potential, or that your current agency is more focused on spending your budget than driving actual results? You’re not alone, and performance marketing agencies can help!

From search engine advertising to affiliate partnerships, these firms use a results-first approach to scale businesses efficiently. In this list, we highlight the top performance marketing agencies that help brands maximise returns while minimising risk.

Munro Agency is a B2B marketing and lead generation agency specialising in turning company websites into lead generation tools, focusing on delivering profitable leads and bridging the gap between sales and marketing teams. Our services include marketing automation, inbound marketing, lead generation, and PPC advertising, all aimed at optimising marketing campaigns and increasing revenue streams.

Office Location: Glasgow, Scotland

Year Founded: 2015

Team Size: 2 – 10 employees

Key Services: Marketing automation, inbound marketing, lead generation, PPC advertising, SEO, content marketing, web development

Industries Served: B2B, Hospitality, Events, HR Consulting, Technology

Case Studies: View all case studies

2. WebFX

WebFX is a tech-enabled digital marketing agency that crafts custom strategies to help businesses achieve their online goals. Their team comprises award-winning marketers, designers, and developers who focus on metrics like leads and revenue to drive business growth. MarketingCloudFX, to enhance their service delivery. Over the years, WebFX has driven over $10 billion in sales and generated more than 24 million leads for their clients.

Office Location: Harrisburg, United States

Year Founded: 1995

Team Size: 500 employees

Key Services: SEO, PPC advertising, web design, social media management, digital advertising, content marketing

Industries Served: Various sectors, including B2B Technology, Fintech, Enterprise Technology, and Cybersecurity

Case Studies: View all case studies

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Since 2014, the company has guided brands through a transformation from traditional media-led strategies towards social-first marketing, at scale. They help brands conquer social with end-to-end marketing services, including influencer marketing, community management, paid performance, social experiential, and creative content.

Office Location: Toronto, Canada

Year Founded: 2014

Team Size: 429 employees

Key Services: Influencer Marketing, Community Management, Paid Performance Marketing, Social Experiential, Creative Content

Industries Served: Various industries including Consumer Goods, Technology, Entertainment, and more

Case Studies:  View all case studies

Gravity Global is an award-winning marketing consultancy specialising in brand-to-demand strategies for complex markets. Their proprietary F.A.B. (Fame, Admiration, Belief) platform analyses data to build brands that outperform competitors. With over 500 employees across 16 global offices, they offer integrated services to accelerate client growth.

Office Location: London, United Kingdom

Year Founded: 1989

Team Size: 500+ employees

Key Services: Strategy, Research, Media, Creative & Content, Digital Experiences, Account-Based Marketing, Go-to-Market, Social

Industries Served: Aerospace, Automotive, Financial Services, Technology, Pharmaceuticals, Professional Services, Travel/Transport

Case Studies: View all case studies

Directive is a performance marketing agency specialising in serving SaaS companies. They focus on driving sustainable growth by shifting marketers’ attention from Marketing Qualified Leads to a qualified sales pipeline. Their proven methodology has generated over $1 billion in revenue for clients over the past decade. They emphasise tying every action to a business outcome, ensuring that their strategies are both creative and data-driven.

Office Location: UK, United States

Year Founded: 2014

Team Size: 100+ employees

Key Services: Paid Media, Content Marketing, Conversion Rate Optimisation, Performance Design, Revenue Operations, Go-to-Market Strategy

Industries Served: SaaS, Technology

Case Studies: View all case studies

PBJ Marketing is a digital advertising agency rooted in data-driven strategy, creativity, and execution. The agency adopts a strategic approach to negotiations by conducting a meticulous analysis of the industry and business objectives, ensuring they are well-prepared to address client needs and achieve the desired outcomes.

Office Location: Washington, D.C., USA

Year Founded: 2011

Team Size: 11-50 employees

Key Services: Paid Media, SEO, Website Design, Content Marketing, Conversion Rate Optimisation

Industries Served: Education, Fashion & Retail, Food & Beverage, Healthcare, Non-Profit Organisation

Case Studies: View all case studies

7. Gripped

Gripped is a B2B digital marketing agency specialising in driving growth for SaaS and tech companies. They focus on creating demand, building pipelines, and increasing revenue through buyer-centric strategies. Their services include content marketing, SEO, paid search, paid social, website design and development, and more. Gripped operates with the agility of an in-house team, delivering data-driven results aligned with clients’ sales and marketing objectives.

Office Location: London, United Kingdom

Year Founded: 2017

Team Size: 11-50 employees

Key Services: Content marketing, SEO, paid search, Paid social, Earned social, Website design and development, Martech optimisation

Industries Served: B2B SaaS, technology

Case Studies: View all case studies

8. Amsive

Amsive is a data-led performance marketing agency that enhances return on investment through innovative customer acquisition, engagement, and communication solutions. As a full-service partner, Amsive provides a complete suite of strategic marketing solutions, including direct mail, digital media, search engine optimisation, social media, creative content, and more. Their services aim to help clients target and engage their audiences effectively.

Office Location: Bolingbrook, United States

Year Founded: 1980

Team Size: Approximately 400 employees

Key Services: Direct mail, Digital media, SEO, Social media, Creative content, Data intelligence, Advanced analytics

Industries Served: Healthcare, Financial, Insurance, Retail, Consumer Goods

Case Studies: View all case studies

The Brains is an award-winning digital marketing agency based in London, specialising in data-driven strategies to help businesses grow faster, generate leads, and boost sales. Founded in 2015 by Larry Kotch and Jonathan Lemer, the agency offers a flexible, consultative approach, enabling clients to maintain control over their campaigns while benefiting from expert guidance.

Office Location: London, United Kingdom

Year Founded: 2015

Team Size: 11-50 employees

Key Services: Search Engine Optimisation, Pay-Per-Click Advertising, Social Media Marketing, Lead Generation, Content Marketing, Website Design and Development, Email Marketing, Marketing Automation

Industries Served: B2B, B2C, Healthcare, SaaS, E-commerce, Finance

Case Studies: View all case studies

Seven Atoms is a leading digital marketing agency focusing on pay-per-click advertising, managing campaigns across platforms like Google, Facebook, and LinkedIn. Their services encompass PPC strategy development, ad creation, landing page design, and continuous campaign optimisation. As a Google Premier Partner and HubSpot Gold Partner, SevenAtoms is committed to delivering tailored digital marketing solutions that drive substantial business growth.

Office Location: San Francisco, USA

Year Founded: 2013

Team Size: 11-50 employees

Key Services: PPC management, Content marketing, SEO, Social media marketing, Landing page design

Industries Served: B2B, SaaS, Technology, E-commerce, Legal, Finance, Healthcare

Case Studies: View all case studies

Expandi Group is a global leader in AdTech, MarTech, and Managed Services, offering innovative digital marketing solutions to B2B organisations. Their services include account-based marketing, intent data platforms, and demand generation programs. The agency’s platforms are designed to enhance marketing strategies through cookie-less technology and AI-driven analytics. With a focus on privacy compliance, their data solutions adhere to regulations like GDPR and the UK Data Protection Act.

Office Location: London, United Kingdom

Year Founded: 2000

Team Size: Over 400 employees

Key Services: Account-Based Marketing, Intent Data Platforms, Demand Generation, Digital Advertising, Data Solutions

Industries Served: Information Technology, Media, B2B Enterprises

Case Studies: View all case studies

12. JumpFly

JumpFly is a digital marketing agency that specialises in pay-per-click management, search engine optimisation, paid social media, and Amazon advertising. The agency focuses on delivering tailored strategies to enhance clients’ online presence and drive measurable results. Their services are designed to help businesses navigate the complexities of digital advertising platforms, ensuring effective audience targeting and return on investment.

Office Location: Elgin, United States

Year Founded: 2003

Team Size: 51–200 employees

Key Services: Paid search and display advertising, Paid social media advertising, Amazon advertising, SEO strategy, Conversion rate optimisation

Industries Served: Various industries, including Healthcare, Manufacturing, Consumer Products, and more

Case Studies: View all case studies

Straight North is a full-service digital marketing agency. With over 100 in-house experts, they offer personalised strategies to improve online presence and drive revenue growth. Their services encompass SEO, paid advertising, web design and development, and creative services, all aimed at generating sales leads and increasing e-commerce revenue. They have partnered with thousands of businesses, delivering measurable success and sustainable long-term growth.

Office Location: Chicago, USA

Year Founded: 1997

Team Size: 100+ employees

Key Services: SEO, Paid Advertising, Web Design, Web Development, Creative Services

Industries Served: B2B, B2C, E-commerce

Case Studies: View all case studies

Circus PPC is an award-winning UK agency specialising in pay-per-click advertising. The agency focuses on driving growth and reducing budget wastage for clients. Their services encompass search campaigns, shopping ads, remarketing, international account management, display advertising, and more. The agency has collaborated with notable brands such as Miele, ASDA, and Lavazza Professional.

Office Location: Leeds, England

Year Founded: 2009

Team Size: 13 employees

Key Services: Search Campaigns, Shopping Ads, Remarketing, International Account Management, Display Advertising, YouTube Advertising, Amazon Advertising

Industries Served: Retail, eCommerce

Case Studies: View all case studies

SocialSEO, now part of Intero Digital, is a prominent digital marketing agency. They offer a comprehensive range of services, including SEO, social media marketing, paid search, email marketing, and more. The agency has been recognised as the “#1 Digital Marketing Firm in America” by UpCity and has appeared on the Inc. 5000 list of fastest-growing companies. They have a strong focus on customer and employee satisfaction, which has contributed to their significant growth over the past five years.

Office Location: Colorado Springs, USA

Year Founded: 1995

Team Size: Approximately 100 employees

Key Services: SEO, Social Media Marketing, Paid Search, Email Marketing, Conversion Rate Optimisation, Amazon Marketing, Influencer Marketing, Video Production, Content Strategy

Industries Served: Various industries, including eCommerce, Technology, and Professional Services

Case Studies: Not available

Performance Marketing Agencies: The Bottom Line

With a focus on measurable results and optimised ad spend, performance marketing agencies are a crucial partner for brands looking to scale. The agencies featured in this list have a proven track record of delivering high-ROI campaigns through data-driven strategies and innovative optimisation techniques.

Whether you’re focused on PPC, paid social, or affiliate marketing, performance marketing agencies can help you achieve your goals efficiently. By working with a results-oriented agency, you can ensure that every marketing pound is spent wisely, driving sustainable business growth. Get in touch today to discuss your business needs.

Frequently Asked Questions

A performance marketing agency specialises in results-driven advertising, focusing on measurable outcomes like clicks, leads, or sales. They use data analytics, PPC (Pay-Per-Click), affiliate marketing, and social media ads to track performance and optimise campaigns for the best ROI.

Yes, performance marketing is worth it for businesses seeking measurable, cost-effective results. By focusing on specific KPIs like conversions or revenue, it ensures you pay only for successful outcomes, making it highly efficient compared to traditional advertising methods.

Performance marketing agencies can be highly profitable due to their focus on measurable outcomes. By earning commissions, flat fees, or performance-based payouts, they generate revenue while scaling campaigns efficiently for clients, making them attractive to both businesses and marketers.

No, performance marketing and SEO are not the same. Performance marketing involves paid campaigns to achieve immediate, measurable results like sales or leads, whereas SEO (Search Engine Optimisation) focuses on improving organic search rankings to drive long-term, unpaid website traffic.

Hiring a performance marketing agency gives access to expertise in data-driven strategies, advanced tools, and tailored campaigns. They help maximise ROI by optimising ads, reducing wasted spend, and focusing on measurable results like conversions and sales.