SharpSpring vs. Pardot

SharpSpring vs. Pardot

An alternative to pardot
marketing automation

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SharpSpring

SharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible, open platform with a complete feature set, and it integrates easily with other tools. SharpSpring doesn’t require an annual contract and is a fraction of the cost of competitors.

Pardot 

Pardot launched in 2007, providing a full suite of tools that helps marketers engage leads and close more deals. It requires the Salesforce CRM which is priced separately. Pardot’s price point is on the high end of the spectrum, and an annual contract is required.

20K Contact PlanUltimateProStandard
FeaturesComparable
Reviews
4.54.5
Trust radiusSoftware Advice
7.1/104.0/5
Trust RadiusSoftware Advice
7.1/104.0/5
Trust RadiusSoftware Advice
7.1/104.0/5
Trust RadiusSoftware Advice
TermsMonth to MonthAnnual Contract
Billed Monthly
Annual Contract
Billed Monthly
Annual Contract
Billed Monthly
Annual Cost
(Get Started)
$10,500
($2,675 Get Started)
$36,000
($39,000 Get Started)
$24,000
($27,000 Get Started)
$12,000
($15,000 Get Started)
145048-200

What one SharpSpring client says:

SharpSpring provides several advantages over its competition, such as Pardot or Marketo. You can’t beat SharpSpring’s licensing value. Each license comes with unlimited users – this alone beats out the competition. SharpSpring also has an awesome integrated CRM, so you don’t have to go out and buy separate software licenses for the features you need. SharpSpring is a complete marketing automation system with true behavioral marketing capabilities.

 

 

Rafael Zabala, Interactive Marketing

What one SharpSpring client says:

Brytons Home Improvement offers home remodeling services across two states. It was looking for a platform to provide increased metrics and visibility into its marketing efforts. After implementing SharpSpring, the business saw a 10x ROI on all marketing campaigns and increased sales conversions by 35%.

FunnelBud is a marketing automation agency founded by former Pardot and HubSpot consultants. It now exclusively uses SharpSpring for its B2B clients. FunnelBud clients have achieved a 10x ROI and 90x greater lead gen with SharpSpring.

Pricing/Terms
20K Contact PlanUltimateProStandard
PRICING
Initial Commitment$2,675$39,000(Year 1 + Onboarding)$27,000(Year 1 + Onboarding)$15,000(Year 1 + Onboarding)
Monthly Cost$875/mo Paid monthly, no annual contract$3,000/mo Paid monthly, annual contract$2,000/mo Paid monthly, annual contract$1,000/mo Paid monthly, annual contract
Annual Cost$10,500$36,000$24,000$12,000
Onboarding (One Time)$1,800$3,000$3,000$3,000
Contacts20K10K10K10K
Additional Contacts$3 per1K/mo.$100 per10k/mo.$100 per10k/mo.$100 per10k/mo.
UsersUnlimitedLimited to the number of Salesforce licensesLimited to the number of Salesforce licensesLimited to the number of Salesforce licenses
Emails Included Per Month25KUnlimitedUnlimitedUnlimited

SharpSpring wins on cost and contract type.
SharpSpring comes in substantially lower than Pardot on cost. In addition, Pardot locks customers into a full-year contract, while SharpSpring customers only pay month to month and can cancel at any time

Email Features
20K Contact PlanUltimateProStandard
Total7/87/87/84/8
Drag-and-Drop Designer
WYSIWYG Interface
Dynamic Email Content
Responsive Templates
After-the-Click Tracking
Render Testing
A/B Testing
RSS Integration3rd party add-on3rd party add-on3rd party add-on

$ = available for additional charge

Parity in email features.
Email marketing is at the core of all marketing automation platforms. SharpSpring and Pardot both excel in this area by offering all of the features that help marketers use email as an effective campaign tool. However, SharpSpring offers more built in the platform whereas Pardot’s offerings vary by package.

Automation Features
20K Contact PlanUltimateProStandard
Total11/119/119/119/11
Visual Workflow Builder
Workflows and TasksUnlimitedLimited to 150Limited to 100Limited to 50
Triggers and Filters
Branching Workflows
Time-Based Automations
Behavior-Based Automations
Advanced Lead Scoring
Dynamic Lists
Advanced Segmentation
Dynamic Landing Pages
Personas

Advantage to SharpSpring with Personas.
Automation is another area where SharpSpring and Pardot match up almost evenly in terms of features, with both platforms offering marketers the tools they need. There is a slight edge to SharpSpring due to its in-platform methodology of adding personas directly into the system and using with dynamic emails and landing pages for customized and personalized communication

Form Features
20K Contact PlanUltimateProStandard
Total12/1212/1212/1211/12
Drag-and-Drop DesignerLimited to 50
Dynamic Forms
Use CSS to Match Your Site
Custom Calls to Action
Auto-Complete
Progressive Profiling
Hidden Fields Supported
Referral Forms/Fields
Third-Party Forms Supported
Third-Party Post-Back
Native GoToWebinar Integration
Native WebEx Integration

$ = available for additional charge

An even match in form features, with no limits in SharpSpring.
SharpSpring and Pardot both have powerful form features to allow agencies to bring in leads with ease, but Pardot has limits based on the user’s plan. With both platforms, forms can be designed to match the look and feel of your website.

Contact Tracking
20K Contact PlanUltimateProStandard
Total6/65/65/65/6
Identify Anonymous Site Visitors
Contact Info from Anonymous
Site Visitors (ZoomInfo)
Track Behavior History of
Known Leads
Timeline of Lead Interaction
Daily Email of Site Visitors
Important Page Visit Tracking

$ = available for additional charge

SharpSpring wins on contact tracking.
Both platforms track information on anonymous site visitors and then tie those histories to their respective leads upon form fill-out. But only SharpSpring includes reverse IP lookup to reveal visitors’ company names and even offer potential lead names based upon those look-ups.

Landing Page Designer
20K Contact PlanUltimateProStandard
Total7/77/76/76/7
Point-and-Click Designer
WYSIWYG Interface
Dynamic Content
Library of Responsive Templates
Optimize for Mobile
Build Single Landing Pages
Build Landing Page Funnels

$ = available for additional charge

Included in SharpSpring, premium in Pardot.
Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

Blog Builder
20K Contact PlanUltimateProStandard
Total7/70/70/70/7
Point-and-Click Editor
WYSIWYG Interface
Dynamic Content
Library of Responsive Templates
RSS Email Syndication
Advance Post Scheduling
Social Sharing Widget

Included in SharpSpring, premium in Pardot.
Both SharpSpring and Pardot stack up evenly with their respective landing page builders, but that’s only if you’re paying for the premium package from Pardot or paying additional fees to raise the bar for a lower level bundle.

Social Media Features
20K Contact PlanUltimateProStandard
Total6/64/64/60/6
Social – CRM Integration
Social Profiling
Social Listening/Monitoring
Social Media Publishing
Social Monitoring Conversions
Content Calendar

$ = available for additional charge

Edge to SharpSpring in social features.
Both platforms offer a variety of social media features, providing users with the ability to track conversions to and from social. SharpSpring edges out Pardot with its content calendar, which allows users to get a holistic view of all their scheduled emails, blog posts and social content.

Sales-Focused Features
20K Contact PlanUltimateProStandard
Total5/64/64/64/6
Custom Notifications
Report Scheduling
Built-In CRM
Advanced Lead Scoring
Native Salesforce Integration
Shopping Cart Integration3rd party3rd party

$ = available for additional charge

SharpSpring wins on flexibility.
Pardot is seamlessly integrated with Salesforce since they are part of the same company. If Salesforce is already your CRM, that’s fine. SharpSpring offers a built-in CRM (no additional charge) and also integrates with countless others, including Salesforce.

Platform Features
20K Contact PlanUltimateProStandard
Total7/86/86/83/8
Universal CMS Compatibility
Open API
Zapier Integration
PieSync Integration
Multiple Device Tracking
Third-Party/Native Form Compatibility
Native Salesforce Integration
Advanced Reporting

$ = available for additional charge

Parity in platform features.
The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

Customer Support
20K Contact PlanUltimateProStandard
Total5/55/54/54/5
Phone Support
Email Support
In-App Contextual Support Videos
Ongoing Training
Platform Migration Support

$ = available for additional charge

Parity in platform features.
The platforms stack up well here, with both offering key integrations that are of value to marketers. Pardot users buying in at the lowest level will still need the Salesforce CRM license that starts at $75/user per month. If you want the advanced reporting features offered by Pardot, expect another upcharge.

Drive More Leads.
Convert Leads to Sales.
Optimize Your Spend.

20K Contact PlanUltimateProStandard
FeaturesComparable
Reviews
4.54.5
Trust radiusSoftware Advice
7.1/104.0/5
Trust RadiusSoftware Advice
7.1/104.0/5
Trust RadiusSoftware Advice
7.1/104.0/5
Trust RadiusSoftware Advice
TermsMonth to MonthAnnual Contract
Billed Monthly
Annual Contract
Billed Monthly
Annual Contract
Billed Monthly
Annual Cost
(Get Started)
$10,500
($2,675 Get Started)
$36,000
($39,000 Get Started)
$24,000
($27,000 Get Started)
$12,000
($15,000 Get Started)