Posts tagged with: content strategy

Lead Generation Through Content Marketing – Your Definitive How-to Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been...
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Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
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The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white...
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