Posts tagged with: SEO

What is B2B SEO? B2B (business-to-business) SEO is the focus on optimising a website to rank well in search engines, aiming to align with the specific needs, interests, and search behaviours of businesses seeking products, services, or solutions in a...
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Image optimisation is an essential aspect of marketing that helps businesses enhance their online presence and increase their website traffic, and unfortunately, it is often forgotten. Optimising images involves the image format and reducing their file size without sacrificing quality...
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What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
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On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The very next day, Microsoft launched a new version of Bing search powered by OpenAI, increasing the competition with Google.  “AI will fundamentally change every software...
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What is Digital Marketing? Digital marketing is the strategic use of internet-based channels and technologies to promote a brand, product, or service, engage with target audiences, and achieve marketing objectives. It encompasses a diverse range of tactics, including search engine...
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Gone are the days when people used fragmented keywords to look for information on Google and other search engines. Nowadays, users tend to ask many different elaborate questions in their queries, expecting precise and prompt responses. Search engines have improved...
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YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on YouTube and search engines. According to the State of Video...
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