An overwhelming majority of buyers (81%) start shopping online before visiting a physical store. Hence, businesses need a strong online presence, given the multiple options for similar products. Business owners require a robust marketing strategy to attract, engage, and convert online buyers into repeat customers.
A digital marketing agency builds a competitive brand for you in the digital space. Before we discuss digital marketing agencies, let us define digital marketing and differentiate it from traditional marketing.
What is Digital Marketing?
Digital marketing, in simple terms, is a set of strategies for selling products and services online. Digital marketing efforts target online customers on multiple channels, including search engines, emails, social media, websites, and video channels.
When you hire a digital marketing agency, the team will advise you on the most profitable channels for your business. Some of the tactics that the agency may implement are:
- Search engine optimisation (SEO)
- Email marketing
- Social media marketing and management
- Pay-per-click advertising (PPC)
- Video marketing
- Content marketing
- Web design and development
- Mobile marketing
- Influencer marketing
- Graphic design
The results from these online tactics will boost your sales and revenues significantly. Your in-house marketing team may be overwhelmed by their duties and responsibilities. The team may also need more knowledge, data, and resources to run successful digital marketing campaigns.
A digital marketing agency becomes a valuable partner in promoting your business online. Before you start searching for an agency, you need to know what to expect from the right one. Let us go further and define the agency for you.
What is a Digital Marketing Agency?
A digital marketing agency specialises in marketing brands, products, and services online. Most digital marketing agencies avoid offline marketing methods. Hence, they will not help you with radio and newspaper ads.
Digital marketing agencies market your business on platforms like Google, Yahoo, and Bing. The companies will also create Google ads to display on websites and social media platforms such as Facebook, Instagram, Pinterest, Twitter, and Snapchat.
Today, about 59.3 per cent of the world population, 4.74 billion people are on social media. The statistics imply that your target customers are interacting on social media platforms. A digital marketing agency partner follows social media trends and keeps your business in step with the latest trends.
Digital Marketing vs Traditional Marketing
Do you need to hire digital marketers if you have an in-house team? The quick answer is yes. Digital marketing is different from traditional marketing services. A conventional marketing agency or team will bring customers to your shop or business premises.
Traditional marketing covers offline activities and strategies such as billboards, flyers, magazines and road shows. The strategies may also include ads on your local radio or TV stations. Such offline campaigns are still relevant for some businesses.
You still need a team or company to pick suitable offline campaigns for your firm. Older consumers still depend on print media and television to access information. In addition, branding your shop is necessary to increase traffic to the front door.
Digital marketing plans target online customers. The same buyers may end up calling and visiting your physical store. However, their online experience significantly influences their purchasing decisions.
Your business should combine both offline and digital campaigns. You can allocate different budgets for each depending on the returns.
What Does a Digital Marketing Agency Do?
Digital marketing agencies keep up with online marketing strategies, trends, tools, and practices. Digital agencies offer their expertise and experience to companies in different industries. The right digital marketing agency will customise the services for your type of business.
The popular services that a digital marketing agency offers include the following:
1. Developing, implementing & tracking marketing strategies
Your business is unique. The digital marketing company you choose should create and implement strategies that will work for your business. As a business owner, prioritise strategies that maximise your return on investment (ROI).
2. Generating leads and sales
The right marketing agency seeks to understand your marketing goals and objectives, audience, products or services, and sales funnel. The professional will then choose online marketing tactics to generate new leads and convert qualified leads into sales.
Digital marketing agencies have mastered inbound marketing methods that will move leads to the bottom of your sales funnel. When working with professionals, you will reach the right audience with the right promotional messages and generate more leads constantly.
3. Increasing brand awareness and market reach
Have you been struggling to create brand awareness online? Hire a digital marketing agency to promote your brand on digital platforms. A good agency will help you build lasting customer relationships and boost customer retention.
Social media has become an alternative platform for customer support. A digital agency can help with social media engagement, creating content, and escalating necessary inquiries to your team. The result is that you build trust and confidence in your brand.
A digital marketing campaign and social media ads increase your reach online. The experts in digital marketing companies choose the right textual and audio-visual content for online advertising. Most companies have graphic designers and video editors who create top-quality ads.
4. Growing organic traffic to your website
Gaining organic traffic is an uphill task for many businesses. You must understand how search engines rank websites to increase traffic. Digital marketers understand search engine algorithms. The professionals have the best tools and strategies to rank any business website among the top results.
Acquiring the skills, strategies, and tools takes years of learning and unlearning. You may not have the time and resources to master the art. Digital marketing agencies cut the process short and allow you to focus on serving your customers.
5. Tracking, evaluating, and reporting campaign results
Effective marketing is all about results. Expect comprehensive reports from your digital marketing partner. The reports should show the running campaigns, reach, leads, sales, website traffic, conversion rates, and ROI for each campaign.
The results should lead to higher revenue for your business. Most agencies strive to achieve the best outcomes for each client to establish a long-working relationship. You will get constant reports and insights if you hire the right digital agency.
6. Improving your marketing strategies
A digital marketing agency does not compete with your in-house team. Instead, the two teams work together to effectively market your business and reach new customers. An online marketer evaluates your existing digital marketing strategies and recommends changes for better results.
The reports from online campaigns and market research streamline your marketing efforts and reach consumers offline.
Digital Marketing Services
Your first conversation with a digital marketing agency is about your business. The agency will ask questions about your business goals, product range, and current marketing plans. The information helps the agency to choose a combination of online marketing tactics that perfectly suits your brand and business principles.
The fundamental digital marketing strategies that marketing agencies use include the following:
Search engine optimisation (SEO): Digital marketing agencies help you rank among the top results for specific keywords that your target audience searches every month. The result is more traffic to your website, new leads, and increased sales.
Social media marketing (SMM): Social media is now a popular marketplace for businesses to generate leads. The digital marketing agency will create, implement, and manage campaigns on various social media platforms.
Online ads: Online advertising involves online branding and creating pay-per-click campaigns and banner ads that display on websites.
Email marketing: With over 2.5 billion email users worldwide, you cannot ignore email marketing. The tactic has been around for a while but is still effective in building customer relationships.
Video marketing: The tactic involves creating and promoting video content on platforms such as YouTube, TikTok, and Instagram.
Content marketing: Multi-channel content marketing increases web traffic. It builds an authoritative brand for your business and proves to your target audience that you are the best option in the market.
Digital marketing agencies may offer additional services to boost your online presence, such as:
- Web design and development to boost technical SEO, build a brand for your business, and improve user experience on your website
- Set up data analytics tools such as Google Search Console, Google Analytics, and SEO software
- Mobile marketing to ensure that your website is mobile-responsive
- Identifying and engaging influencers that can market your brand to their followers
Types of Digital Marketing Agencies
The range of digital marketing services companies offer creates different digital marketing agencies. Here is a simple classification to help you pick the right one:
1. Full-service digital marketing agency
The agency provides many services and may advise your in-house marketing experts. The marketing agency will offer multichannel and omnichannel marketing to reach your customers online. Most full-service digital marketing agencies offer all digital services, including SEO, SMM, PPC ads, web design, and email marketing.
2. SEO agency
3. Inbound marketing agency
The digital marketing agency specialises in inbound marketing tactics that make your business visible to potential clients online. The goal is to gain their trust and eventually convert them into customers.
4. Online advertising agency
5. Social media marketing agency
A social media agency creates and tracks social media ads. The agency will create content and ads that boost your visibility on social media. In addition, the digital agency manages customer interactions and relations with social media influencers.
6. Website design and development agency
The agency builds and optimises web pages for your brand. You may need such an agency to redesign your website or create a new website. Others services that the agency offers include web hosting and SEO.
7. Digital marketing consultant
The professional’s work is independent of a digital marketing agency. The consultant will help you design an effective digital marketing strategy if you choose to do digital marketing internally. A consultant can also help you pick the right agency if your needs require a full-service or specialised digital marketing company.
Benefits of Hiring a Digital Marketing Agency for Your Business
Does your business need a digital marketing agency? Before you call or email any agency, consider your needs and internal resources. For instance, do you need help with web design, SEO, SMM, or content marketing? The next question is, can your in-house team handle the process with training?
In most cases, shifting to digital marketing requires businesses to hire and train new staff. The process is long and expensive.
One of the benefits of engaging a digital marketing agency is access to expertise, tools, experience, and revenue-driving strategies at a reasonable cost. You will save time and money because industry experts handle all online promotional activities while you focus on other tasks.
Your Digital Marketing Questions Answered (FAQ)
Digital marketing can help you create quality leads and generate sales from billions of internet users. The right marketing strategies, tools, and expertise yield significant results in terms of revenue and ROI. However, the process is expensive and tedious, even with an in-house marketing team.
- Key performance indicators (KPIs) to measure their effectiveness in marketing your business
- Constant open communication and support with a designated contact person for your project
- The agency experience, registration, customer reviews, and access to robust digital marketing tools
- The pricing structure and its suitability to your budget
- The in-house marketing team’s involvement and contribution, if any
- Does the agency hire in-house experts or outsource to freelancers?
- Testimonials from previous clients and proof of competence to handle your project
- The frequency of reports on ongoing campaigns
- First, a digital marketing agency has expertise and experience in all aspects of online marketing, which can be beneficial for businesses that are new to the world of digital marketing. This can help businesses to avoid making common mistakes and can also help them to achieve their marketing goals more quickly and efficiently.
- Second, a digital marketing agency can provide a fresh perspective on a business's marketing strategy, which can be valuable for businesses that have been using the same approach for a long time. Finally, a digital marketing agency can save a business time and resources by taking care of all of its online marketing needs, allowing the business to focus on other important aspects of its operations.
- First, you should look at the agency's expertise and experience in the various digital marketing disciplines that are relevant to your business. This will help you to determine whether the agency has the knowledge and skills to effectively meet your marketing needs.
- Second, you should look at the agency's track record and case studies to see how they have helped other businesses to achieve their marketing goals. This can provide valuable insight into the agency's capabilities and the results they are likely to deliver for your business. Third, you should consider the agency's approach to digital marketing and whether it aligns with your own goals and values. Finally, you should look at the agency's pricing and whether it is within your budget.
- Can you provide examples of your work and case studies of how you have helped other businesses to achieve their marketing goals?
- What specific services do you offer, and how do these services fit with my business's marketing goals?
- How do you approach digital marketing, and how will your approach benefit my business?
- Can you provide references or testimonials from other clients?
- What is your pricing model, and how does it compare to other agencies?
- How will you measure the success of our digital marketing campaigns, and how will you provide regular reports on our progress?
- How do you stay up-to-date with the latest digital marketing trends and best practices?
- A digital marketing agency typically works by offering a range of online marketing services to businesses, such as search engine optimization (SEO), social media marketing, email marketing, and website design. These services are designed to help businesses improve their online presence and reach their marketing goals.
- When working with a digital marketing agency, a business will typically start by discussing its marketing goals and needs with the agency. The agency will then develop a customised marketing plan that outlines the specific services and strategies that will be used to achieve those goals.
- Once the plan is in place, the agency will begin implementing various marketing activities, such as creating and optimizing the business's website, running social media campaigns, and sending email marketing campaigns. The agency will also track and measure the performance of these activities, and provide regular reports to the business on their progress.
- Overall, a digital marketing agency works by providing expertise and support to businesses looking to improve their online presence and reach their marketing goals.
- Develop a business plan: A business plan is a crucial document that outlines your business's mission, goals, and strategies. It should include a detailed description of your target market, your competitive advantage, your marketing and sales plan, and your financial projections.
- Identify your target market: Your target market is the specific group of people who are most likely to need your services. This could include small businesses, startups, or larger companies in a specific industry. Develop a unique selling proposition: A unique selling proposition (USP) is what sets your agency apart from your competitors. This could be a specific service that you offer, your approach to digital marketing, or your expertise in a particular industry.
- Build your team: As your agency grows, you will need to hire a team of experts in various digital marketing disciplines, such as SEO, social media marketing, and content marketing. Market your agency: Once you have developed your business plan and assembled your team, you can start marketing your agency to potential clients. This could involve creating a website, attending networking events, and using social media to promote your services.
- Measure and improve your performance: As you start working with clients, it's important to track your performance and measure the success of your campaigns. This will help you to identify areas for improvement and to continually optimize your services.
Digital marketing agencies streamline marketing campaigns and strategies to maximise your ROI. The agencies offer flexible, cost-effective, and scalable services. A digital marketing company provides real-time insights and reports to help you make data-backed decisions to grow your business online and build your brand. Contact us if you are ready to hire the right digital marketing agency to streamline your strategies and increase sales.