Many people draw a blank expression when we talk about marketing automation to them. Since there seems to be a considerable amount of confusion around the issue, we put together this more detailed guide to help you understand marketing automation a...

  What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click – campaigns give your business a boost by advertising your services on search engines such as Google and Bing. You know those links that often come at the...

Small Business Press Release Guide Great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further....

48+ Things To Consider Before You Buy Marketing Automation Software Marketing Automation software is becoming more and more prevalent in many businesses in 2017, and even more so are thinking of taking the plunge and investing. Tracking and identifying a...

What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....

Here is a great resource for  30 websites offering free stock images in 2017. If you are posting anything online these days, especially on social media, you will know that using images to reinforce your message not only makes your...

By now you will have probably heard about inbound marketing or content marketing. Maybe you have thought about utilising it in your own company? Well just for you, we have compiled 30 Knockout Inbound Marketing Stats of 2017. In this...

The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white...

Although inbound marketing is becoming a more common term, we still get asked: What is Inbound Marketing? Well, Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing which serve to attract customer through the...

8 Tips for Email Marketing Success Small business owners using email marketing tools such as Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. As more and more emails flood our...

5 Tips for a Great Elevator Pitch What is an Elevator Pitch? You’ve just been introduced to a potential client and he asks what it is your company does. You open your mouth and pause… Where on earth do you...

10 Reasons Why Email Marketing Still Works Email Marketing Still Works! But does it? When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals,...

How to Create a Value Proposition A value proposition is a clear statement detailing the promise of value to be delivered and the reason why a potential customer should buy from you. It is the #1 thing that determines whether...