Munro Blog

Lead Generation Through Content Marketing – Your Definitive How to Guide! In simple terms, a lead refers to a person or organization who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already...
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CRM vs Marketing Automation As a business owner, you want to make sure that you are purchasing the right software for your firm. CRM and marketing automation systems are two software tools that are often confused with one another because...
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  • What is Marketing Automation - The Complete Guide - Munro Agency Blog
What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities and make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out on a day...
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Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors to search for answers to questions regarding your content and...
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Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
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Sales Optimiser – Our Sales Automation Tool Let’s start by looking at what exactly the sales optimiser is.. The sales optimiser is a form of sales based automation that is offered by Munro Agency. It is a tool that makes...
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Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship builder and an essential component of your email marketing strategy....
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Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a way that is more effective. This is where content marketing comes in.  According to the Content Marketing Institute, “Content marketing...
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Automating your Sales Process Are you uncertain about the effectiveness of your sales process? Losing track of prospective clients occasionally is an ordeal most small and medium-sized B2B companies face. Sometimes, your leads may disappear at some point in the...
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Building Better Emails to Increase Conversions Are you looking for an efficient way to create emails and send them out to your clients? Or maybe you have too many tasks at hand and you want an easier way to create...
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Running Marketing Campaigns Do you want to attract new traffic and convert them into loyal customers through marketing campaigns? Marketing campaign management involves planning, tracking, analysing, and executing marketing campaigns directly. How does your company handle the influx of traffic...
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B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever increasing array...
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Thinking about Automation  Automation is really the expression of your strategy and how you want to capitalize on engagement. You need to bear in mind that automation in marketing is the culmination of the work you put in. Marketing automation...
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Email Deliverability Foundations  Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. That is how certain advertisers determine whether or not their email campaigns can make it to their subscribers’ inboxes. Every email marketer shares the common...
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Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age brought about huge change, it has influenced and significantly transformed...
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Optimising Lead Generation Lead generation is an important aspect of marketing that simply cannot be ignored. It refers to any tactic that is used to attract people to your product or service and gather their contact information. Lead generation gives...
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Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? Every salesperson knows that closing a single deal could take several contacts with a particular prospect....
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Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some countries. As remote working continuous to  we have found sales...
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Remarketing Software  Your marketing channels may have brought customers to your website, but then they leave without converting. What next? This is where retargeting comes in. Retargeting refers to where you are able to remind your customers of your services...
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Creating a Sales Funnel A sales funnel is an aspect in marketing that has a huge impact on your business. By understanding consumer behavior, you can use certain strategies to increase your conversions. Defining your sales funnel and managing it...
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