Munro Blog
An overwhelming majority of buyers (81%) start shopping online before visiting a physical store. Hence, businesses need a strong online presence, given the multiple options for similar products. Business owners require a robust marketing strategy to attract, engage, and convert...
Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide outlines the core goals of SaaS marketing, benefits, common challenges, and core components of an...
YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on YouTube and search engines. According to the State of Video...
Email Marketing Automation – The Ultimate Guide Spending hours meticulously creating unique emails for each of your clients would be counterproductive, not to mention very time-consuming. You also don’t want to bombard your whole subscriber list with generic emails that...
Lead Generation Through Content Marketing – Your Definitive How-to Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been...
CRM vs Marketing Automation CRM and marketing automation are two essential aspects of marketing that every business would want to take seriously. Both solutions are similar in design and function and often work hand-in-hand to improve customer/prospect management, sales, and...
What is Marketing Automation Software? Marketing automation refers to the process of using technology to streamline marketing activities to make them more effective. There are many repetitive and manual tasks that marketing teams need to carry out daily. Some of...
Why Your Business Needs a Chatbot Chatbots are a type of automated communication. They are the little widgets that pop up when you are on a website. They allow visitors to search for answers to questions regarding your content and...
Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
Sales Optimiser – Our Sales Automation Tool Let’s start by looking at what exactly the Sales Optimiser is. Sales Optimiser is a form of sales-based automation offered by Munro Agency. It is a tool that makes it possible for sales...
Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship-building tool and an essential component of your email marketing strategy....
Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
Automating your Sales Process Are you uncertain about the effectiveness of your sales process? Losing track of prospective clients occasionally is an ordeal most small and medium-sized B2B businesses face. Sometimes, your leads may disappear at some point in the...
Building Better Emails to Increase Conversions Are you looking for an efficient way to create emails and send them out to your customers/subscribers? Or maybe, you have too many tasks at hand, and want an easier way to create your...
Running Marketing Campaigns Do you want to attract new traffic and convert them into loyal customers through marketing campaigns? Marketing campaign management involves planning, tracking, analysing, and executing marketing campaigns directly. How does your company handle the influx of traffic...
B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever-increasing array of...
Thinking about Automation Automation is the expression of your strategy and how you want to capitalise on engagement. Keep in mind that automation in marketing is usually the culmination of the work you put in. Marketing automation refers to the...
Email Deliverability Foundations Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’ inboxes. Every email marketer is aiming for their recipients’ inbox...
Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age brought about significant change, it has influenced and significantly transformed...
Optimising Lead Generation Lead generation is an essential aspect of marketing that you simply cannot ignore. It involves any tactic used to attract people to your product or service and gather their contact information. Lead generation gives you a tangible...
