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How to Get Into Digital Marketing: A Step-by-Step Guide for Beginners
The need for digital marketing professionals is growing rapidly as companies are relying on online
Ethical Marketing Best Practices for Socially Responsible Businesses
We’ve all been there. Marketing formulas at the ready, you bash out yet another article
Storytelling in Marketing — Sending Customers on a Character’s Journey
I am the sort of person who goes home from my full day of content
7 copywriting hacks I learned from CopyCon 2024
There’s this one quote I swear by as someone who writes for a living, it
Kathryn Goes to CopyCon 2024
Always looking for ways to strengthen our professional skills, Nhan, our Content Manager, and I
My Animated SVG Battle: A Journey from Zero to Hero
This month, I faced a new challenge: creating animated SVGs. I had never done this
Top Tips to Boost Engagement on LinkedIn (With Examples)
LinkedIn is a great place for professionals looking to network, share insights, and grow their
How to set up Consent Mode v2 in Google Tag Manager (GTM) (With Pictures)
GDPR compliance is not a choice but a must for webmasters to ensure the privacy
Cringey CTAs and how to write an effective one
“No, I don’t want to download the Super Secret Spectacularly Successful Lead Magnet because I
SaaS Copywriting: How to Write Like a Human Being
You know what really grinds my gears? When I spend my (relatively short) attention span
100+ B2B Marketing Statistics You Should Know!
Discover the pulse of B2B marketing with our concise guide on industry statistics. Uncover the
17 Best B2B Marketing Strategies For Your Business
Success in B2B marketing lies in finding and using effective marketing strategies and statistics. This
3 Key Takeaways from Generating Ideas – 3 Strategies
Hi there! I’m Jennifer (or Jenny, or even Jen – I answer to all three!)
What is Evergreen Content and How Do I Create It?
Yes, content is king. Content is the most effective tool for sharing valuable information and
25 Ways to Market Your Business in 2025
Want to know how to market your business for success this 2025? A good product
Content Marketing in 2025 – What? Why? How?
Understanding Content Marketing in 2025 In 2025, content marketing continues to be one of the
What is Affiliate Marketing?
Are you struggling to expand your customer base and generate more sales? Affiliate marketing could