Inbound marketing is all about helping your clients find you rather than you having to find them. It really is about being in the right place at the right time. The Munro Agency is committed to working with you and your business to incorporate inbound marketing strategies into your overall marketing programme. Our inbound marketing services are designed around your business objectives, budget and resources to help you achieve the best possible results for your investment.
The Munro Agency will engage with your prospective customers by providing them with the information (or content) they need and want as they work their way through the awareness and research phases of their buyer journey. In the marketing world, we refer to this as “lead nurturing”. We will help you use inbound marketing strategies to identify your ideal customer, find out where they are and what they need. We’ll develop, test and implement strategies and set measurable goals so you can track your efforts and, ultimately, build relationships with your prospective customers.
Munro has a set of powerful features and services to help your business grow. Using the latest technology in marketing automation as well as our expertise in inbound marketing you will benefit from highly optimised marketing campaigns and increased revenue streams. We help companies and marketers develop more sales-ready leads for their businesses every day.
Put an end to unintelligent “email blasts” and start having actual conversations with your leads.
Use behavioural-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.
Understand end-to-end ROI and share key information with your team, clients and customers.
Once we manage to get your potential customers’ attention, the key is to reward them with engaging, valuable content. We’ll work with you to create enticing calls to action and effective landing pages to generate and capture new leads: high-quality content tuned to your target market to attract sales qualified leads. We have access to in-house copywriters, designers, developers, data analysts and digital strategists who are exclusively focused on content marketing, demand generation, lead nurturing, marketing automation and analytics.
We continuously optimise calls-to-action, landing pages and lead nurturing communications, which results in higher conversion rates and the ability to move qualified sales prospects down the sales funnel more efficiently. We specialise in content marketing and marketing automation to achieve KPIs for your business. Our lead scoring system allows you to monitor results and helps you fine-tune your marketing and sales efforts. Simply put, we are here to help you generate more leads, better conversion rates and make a real difference to your bottom line.
Using the latest marketing automation technology as well as our expertise in inbound marketing services and advertising we supercharge your business growth. To support all of our campaigns, The Munro Agency offers a cloud-based marketing automation solution. This next-generation marketing automation solution rivals the industry’s top platforms in terms of features, functionality and performance. We love to help new clients in all aspects of marketing automation planning and optimisation; it’s what we do best. We are marketeers after all.
Have you got any questions that you would like to ask us? Are you ready to join our marketing automation journey? Get in touch now and we’ll be happy to help!
Utilising owned, earned and paid media to generate traffic and awareness whilst educating, informing and encouraging though leadership.
Developing a creative content strategy is vital at this stage in order to help attract the right visitors to your website and to encourage interaction with your brand.
Nurturing is the process of developing marketing leads through the sales funnel and transforming them into qualified and valuable sales leads.
Comprehensive nurturing campaigns allow for on-going interaction with users and help develop a familiarity with your business. This is mainly achieved by sending additional content through marketing automation and helps to pull the user down the marketing pipeline until they become a qualified sales lead.
This is the point at which a marketing prospect becomes qualified and ready for the sales team to engage with. The prospect will already be fully engaged with your brand and your service or product offering. That means the sales job becomes a lot easier and you are not wasting your time on leads that are cold or not ready to buy from you.
Inbound marketing is a continual process and is one that must be prolonged regardless of the status of the lead. Continuing to deliver value to existing customers helps convert them into promoters of your brand, services or products. Referrals are one of the best ways of gaining new business and a well thought-out inbound marketing strategy will turn many more of your existing customers into great referral sources. Another beneficial side effect is that upsells as well as new product or service offerings become easier to sell into your customer base.