Munro Marketing Services


We have a relentless focus on delivering digital solutions that grow your business.
Check out the services at our disposal to start making a difference to your bottom line.

The Munro Agency Marketing Services

The marketing landscape has changed dramatically over the past decade and the pace of change is only accelerating. People are becoming more and more accustomed to traditional marketing tactics and manage to ignore and block company messages out completely. We believe that for the coming years inbound and content marketing is the best way to influence a buyer’s decision-making process. These days, people will generally consult two to three times as many sources online before reaching a buying decision. The Munro Agency helps you attract customers to your website by solving their problems better than anyone else in your industry. Stop chasing your next sale – make them want to come to you.

Inbound Marketing Services

Inbound marketing is all about helping your clients find you rather than you having to find them. It really is about being in the right place at the right time. The Munro Agency is committed to working with you and your business to incorporate inbound marketing strategies into your overall marketing programme. Our inbound marketing services are designed around your business objectives, budget and resources to help you achieve the best possible results for your investment.

The Munro Agency will engage with your prospective customers by providing them with the information (or content) they need and want as they work their way through the awareness and research phases of their buyer journey. In the marketing world, we refer to this as “lead nurturing”. We will help you use inbound marketing strategies to identify your ideal customer, find out where they are and what they need. We’ll develop, test and implement strategies and set measurable goals so you can track your efforts and, ultimately, build relationships with your prospective customers.

Content Marketing Inbound Marketing Strategy
Small Business Marketing Strategy

Marketing Automation

Munro has a set of powerful features and services to help your business grow. Using the latest technology in marketing automation as well as our expertise in inbound marketing you will benefit from highly optimised marketing campaigns and increased revenue streams. We help companies and marketers develop more sales-ready leads for their businesses every day.

Put an end to unintelligent “email blasts” and start having actual conversations with your leads.

Use behavioural-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.

Understand end-to-end ROI and share key information with your team, clients and customers.


Increase in website visitors by simply implementing a blog

Engaging Content

Once we manage to get your potential customers’ attention, the key is to reward them with engaging, valuable content. We’ll work with you to create enticing calls to action and effective landing pages to generate and capture new leads: high-quality content tuned to your target market to attract sales qualified leads.

We have access to in-house copywriters, designers, developers, data analysts and digital strategists who are exclusively focused on content marketing, demand generation, lead nurturing, marketing automation and analytics.

The Munro Agency Website Design
Inbound Marketing Lead Nurturing

Lead Nurturing & Email Marketing

We continuously optimise calls-to-action, landing pages and lead nurturing communications, which results in higher conversion rates and the ability to move qualified sales prospects down the sales funnel more efficiently. We specialise in content marketing and marketing automation to achieve KPIs for your business. Our lead scoring system allows you to monitor results and helps you fine-tune your marketing and sales efforts. Simply put, we are here to help you generate more leads, better conversion rates and make a real difference to your bottom line.

Inbound leads cost


less then outbound leads

Search Engine Optimisation

Need more leads from your website? Search Engine Optimisation (SEO) is a minefield of bold claims and technical jargon. We help businesses like your get found online. Want to find out how your site is performing online?

With The Munro Agency and our partners you get all of the good stuff with none of the rubbish. Our approach is simple and open: you’re handing over money to us, so the least we can do is show you what we’re doing with it. Just email or call and we’ll give it the once-over. It’s free and there’s no obligation whatsoever.

Marketing Automation Inbound Marketing Munro Agency

Digital Marketing & PPC

Using the latest marketing automation technology as well as our expertise in inbound marketing services and advertising we supercharge your business growth. To support all of our campaigns, The Munro Agency offers a cloud-based marketing automation solution. This next-generation marketing automation solution rivals the industry’s top platforms in terms of features, functionality and performance. We love to help new clients in all aspects of marketing automation planning and optimisation; it’s what we do best. We are marketeers after all.

Have you got any questions that you would like to ask us? Are you ready to join our marketing automation journey? Get in touch now and we’ll be happy to help!

The Inbound Marketing Funnel

The best way to turn strangers into customers and promoters of your business.

Inbound Marketing Funnel

Create & Attract

Utilising owned, earned and paid media to generate traffic and awareness whilst educating, informing and encouraging though leadership.

Developing a creative content strategy is vital at this stage in order to help attract the right visitors to your website and to encourage interaction with your brand.

Nurture & Inform

Nurturing is the process of developing marketing leads through the sales funnel and transforming them into qualified and valuable sales leads.

Comprehensive nurturing campaigns allow for on-going interaction with users and help develop a familiarity with your business. This is mainly achieved by sending additional content through marketing automation and helps to pull the user down the marketing pipeline until they become a qualified sales lead.

Convert & Deliver

This is the point at which a marketing prospect becomes qualified and ready for the sales team to engage with. The prospect will already be fully engaged with your brand and your service or product offering. That means the sales job becomes a lot easier and you are not wasting your time on leads that are cold or not ready to buy from you.

Retain & Grow

Inbound marketing is a continual process and is one that must be prolonged regardless of the status of the lead. Continuing to deliver value to existing customers helps convert them into promoters of your brand, services or products. Referrals are one of the best ways of gaining new business and a well thought-out inbound marketing strategy will turn many more of your existing customers into great referral sources. Another beneficial side effect is that upsells as well as new product or service offerings become easier to sell into your customer base.


the average annual savings by investing in inbound vs. outbound

Get a free guide sent to your inbox on how inbound marketing can benefit your business

Some of Our Latest Blog Posts

Why Dynamic Search Ads Are Your New Best Friend

What is a Dynamic Search Ad (DSA)? Do you ever feel like you’re swimming in...
May 25, 2023

How to Get Your FAQ to Position 0 on Google

As a business owner, you must be striving to make your website visible to as...
May 11, 2023

Image SEO: Best Practices To Make Your Content More Discoverable

Image optimisation is an essential aspect of marketing that helps businesses enhance their online presence...
May 5, 2023

A Week in My Life: Fourth Week as a Copywriter at The Munro Agency

A month has flown by; Theerada updates us on her progress and reflects on lessons...
May 2, 2023

Content Ideas for B2B Digital Marketing Agencies

The Art of Creating Impactful Content for B2B Digital Marketing Agencies When it comes to...
May 1, 2023

Redesign and Develop a Book a Demo Page for a Craft CMS Website

The Book a Demo page is a crucial aspect of any website. It serves as a gateway...
April 28, 2023

A Week in My Life: Third Week as a Copywriter at The Munro Agency

Theerada starts working on an Industry Page for one of our B2B clients at The...
April 26, 2023

B2B versus B2C Digital Marketing

Regarding digital marketing, there are two main categories to consider: Business-to-Business (B2B) and Business-to-Consumer (B2C)....
April 18, 2023

A Week in My Life: Second Week as a Copywriter at The Munro Agency

After spending her first week getting to know our Marketing Automation tools, Theerada continues breaking...
April 14, 2023

Hunter vs Farmer – Your Guide to Sales Tactics

I. Introduction to the Hunter & Farmer Sales Arpproach A. The Significance of Hunting and...
April 14, 2023

A Week in My Life: First Week as a Copywriter at The Munro Agency

This week, The Munro Agency welcomes a new copywriter, Theerada, to our Glasgow office. Apart...
April 9, 2023

How To Start a LinkedIn Newsletter and Why

In today’s digital age, social media platforms have become integral to our personal and professional...
April 7, 2023

Using AI Tools to Speed up Your Copywriting Process

Copywriting Challenges As a content writer, one of your biggest challenges is to come up...
April 4, 2023

LinkedIn Lead Generation Tactics

Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in...
March 29, 2023

B2B SEO Strategy Guide

What is a B2B SEO Strategy? A B2B (business-to-business) SEO strategy is a marketing plan....
March 23, 2023

How to Do Link Building For Your Business

What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites...
March 22, 2023

What is a Marketing Agency?

Marketing agencies are professional services firms that specialize in creating and implementing strategies to help...
March 21, 2023

Bing vs Google: Search Engine Comparison

On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The...
March 20, 2023

Comparing Structured Data Testing Tool and Rich Results Test

Digital marketers may have initially anticipated the introduction of a new tool with excitement. However,...
March 20, 2023

What is a CRM System?

CRM or Customer Relationship Management is an important process for any business directly interacting with...
March 20, 2023