Company: Changing Point
Service: Website Development
In a highly competitive business world, the success of an organisation lies in its ability to adapt, evolve and make the most out of its digital presence. Changing Point, a boutique behavioural change consultancy with offices in London and Glasgow, needed a digital makeover to stand out from its competitors and establish its website authority.
Find out how the Munro Agency partnered with Changing Point to revamp its website to improve its online visibility and strengthen its brand image.
Changing Point has been reshaping the way organisations approach change and challenges since its founding in 2004.
Instead of focusing solely on updating strategies and systems, the company recognises the importance of aligning people within the change process. This insight became the driving force behind the company’s mission, and today, Changing Point stands at the forefront of global change initiatives for leading organisations.
However, improving their online presence will be beneficial for the company to better connect with its audience and ultimately generate more leads.
Their website was functional, but it lacked the user-friendly interface and aesthetic appeal that could keep visitors on the website longer. Changing Point’s primary goals included:
Our team built a comprehensive strategy to bring Changing Point’s vision to life. Here are the steps that we took:
By addressing the challenges and crafting a comprehensive strategy, our partnership successfully revitalised Changing Point’s online presence and brand identity. The key outcomes we achieved through this collaboration include:
This partnership has not only positioned Changing Point as an authoritative source in the field of behavioural change consultancy but has also empowered the company to establish a strong brand identity, drive significant traffic to its website and generate more leads.
Embracing a new approach to their digital presence has proven to be a strategic move, ultimately contributing to their continued success in assisting clients in navigating change and becoming effective leaders.