Search Engine Optimisation | Dubai

Search Engine Optimisation | Dubai

Post Under: Case Studies

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Search Engine Optimisation | Dubai

30th April 2019

Achieving Sustainable Traffic Growth with SEO for Your POA Dubai


The Munro Agency was initially brought on board to address a security breach on Your POA Dubai’s website, which affected their online forms. After promptly resolving the issue, our team was entrusted with the task of enhancing the website’s usability and boosting its search engine rankings to drive sustainable growth.


  1. Increase website traffic

  2. Convert more traffic into customers


  1. Comprehensive SEO Audit: We began with a thorough analysis of Your POA Dubai’s website, identifying technical issues, content gaps, and keyword opportunities to create an extensive SEO roadmap tailored to the company’s objectives.
  2. On-page Optimisation: We optimised website content, metadata, and HTML tags to align with target keywords and improve the site’s visibility in search engine results pages (SERPs) for both local and international searches.
  3. Content Strategy and Development: To engage the target audience and establish Your POA Dubai as a thought leader in their industry, we devised a content strategy that involved creating high-quality, relevant, and informative content for their blog and social media channels.
  4. Local SEO: Recognising the importance of local search for a Dubai-based business, we focused on optimising their Google My Business listing, building citations, and acquiring locally-relevant backlinks to boost their online presence within the region.
  5. Conversion Rate Optimisation (CRO): To turn more website visitors into customers, we implemented CRO strategies that included improving site navigation, enhancing calls-to-action, and streamlining the enquiry process.


  1. Website traffic increased by 300%
  2. Online enquiries soared from 1 per month to 18 per month
  3. Your POA Dubai expanded their team, hiring an additional employee to handle the influx of online business enquiries

This case study demonstrates how a tailored SEO strategy, coupled with a focus on user experience and local visibility, can drive significant growth for a Dubai-based company.


Some Top Tips

Since you have reviewed the Your POA Dubai case study, here are some real-world implementation tips as well as actionable advice to apply these strategies to your own business in Dubai or elsewhere:

  1. Conduct an SEO audit: Begin by auditing your website to identify technical issues, content gaps, and keyword opportunities. There are several free and paid tools available, such as Google Search Console, Screaming Frog, and SEMrush, that can help you analyse your website’s performance and uncover areas for improvement.
  2. Focus on on-page optimisation: Optimise your website’s content, metadata, and HTML tags to target relevant keywords. Make sure your title tags, meta descriptions, headings, and content are all focused on the keywords you want to rank for, and ensure your website is mobile-friendly and has a fast loading speed.
  3. Develop a content strategy: Create a content plan that focuses on producing high-quality, relevant, and informative content for your target audience. Consider writing blog posts, creating videos, or sharing engaging content on social media platforms to establish your business as an industry thought leader.
  4. Emphasise local SEO: For businesses targeting a local audience, it’s crucial to optimise your online presence for local searches. Claim and optimise your Google My Business listing, build citations on local directories, and acquire locally-relevant backlinks to boost your visibility in local search results.
  5. Track and measure results: Set up tracking and analytics tools, such as Google Analytics and Google Search Console, to monitor your website’s performance and measure the impact of your SEO efforts. Regularly review your data to identify trends, adjust your strategies, and ensure continuous improvement.
  6. Implement CRO techniques: To increase conversions on your website, focus on improving user experience by streamlining navigation, enhancing calls-to-action, and simplifying enquiry or checkout processes. Use tools like Google Optimize or Hotjar to run A/B tests and gather insights on how to improve your site’s conversion rate.
  7. Stay up to date with SEO best practices: SEO is a constantly evolving field, so it’s essential to stay informed about the latest trends, algorithm updates, and best practices. Follow reputable SEO blogs, attend webinars or conferences, and consider joining industry forums or groups to stay ahead of the curve.
  8. Consider hiring an SEO agency or consultant: If you’re unsure about implementing SEO strategies on your own or simply lack the time and resources to do so, consider hiring an experienced SEO agency or consultant to help you achieve your goals. They can provide expert guidance, tailored strategies, and ongoing support to ensure your business’s online success.
  9. Prioritise user experience: A positive user experience is essential for both search engine rankings and converting visitors into customers. Focus on improving site navigation, ensuring your website is mobile-friendly, and optimising page load speeds to keep users engaged and satisfied.
  10. Develop a link-building strategy: Acquiring high-quality backlinks from authoritative websites is crucial for improving your search engine rankings. Reach out to industry influencers, create link-worthy content, and engage in guest posting or collaborations to build a strong backlink profile.
  11. Be patient and persistent: SEO is a long-term strategy, and it may take time to see significant results. Stay consistent with your efforts, regularly evaluate and adjust your strategies, and be prepared to invest time and resources into achieving your goals.
  12. Leverage social media: Although social media signals don’t directly impact search rankings, a strong social media presence can help increase your website’s visibility, drive traffic, and build brand recognition. Share your content across relevant social platforms, engage with your audience, and leverage social advertising to reach a wider audience.
  13. Monitor your competitors: Keep an eye on your competitors’ SEO strategies and learn from their successes and failures. Use competitor analysis tools like SEMrush or Ahrefs to identify gaps in their strategies that you can exploit to gain a competitive advantage.
  14. Target long-tail keywords: While it’s essential to target competitive keywords, don’t overlook the potential of long-tail keywords. These longer, more specific search terms often have lower competition and can drive highly targeted traffic to your website.
  15. Encourage online reviews: Online reviews can have a significant impact on your business’s reputation and visibility in local search results. Encourage satisfied customers to leave reviews on platforms like Google My Business and Trustpilot, and promptly respond to both positive and negative feedback.


By implementing these actionable tips and strategies, businesses can make the most of the insights provided by the Your POA Dubai case study, leading to improved search rankings, increased website traffic, and ultimately, a higher conversion rate. Remember to stay patient, consistent, and adaptive to the ever-changing landscape of SEO to achieve long-term success.

Client name
Power of Attorney Dubai
SEO, PPC, Lead Generation