Posts filed under: Social

Exposure to any entity, be it a business, a product, an idea, or a person, can only increase with effective marketing strategies. Without a proper marketing campaign, spreading the word about a new concept, product, or service is next to...

What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves creating personalised marketing campaigns and messaging for each targeted account,...

  What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top...

YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on YouTube and search engines. According to the State of Video...