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Posts filed under: Social

Account Based Marketing (ABM): A Comprehensive Guide

What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves creating personalised marketing campaigns and messaging for each targeted account,...

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The Complete Guide to Pay Per Click Advertising in 2024

What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top...

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YouTube SEO Tips: How to Get Your Videos Ranked

YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on YouTube and search engines. According to the State of Video...

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Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
na_id	1 year 24 days	This cookie is set by Addthis.com to enable sharing of links on social media platforms like Facebook and Twitter
ouid	1 year 24 days	The cookie is set by Addthis which enables the content of the website to be shared across different networking and social sharing websites.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
sid	7 days	This cookie is very common and is used for session state management.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
B	1 year	This Cookie is used by Yahoo to provide ads, contents or analytics.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
koitk	10 years	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
pa_crosswise_ts	2 years	This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data.
pa_google_ts	2 years	This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data.
pa_openx_ts	2 years	This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data.
pa_rubicon_ts	2 years	This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data.
pa_twitter_ts	2 years	This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data.
pa_uid	2 years	This cookie is set by prfct.co. This cookie is used across the websites that use same ad network to display ads to the other advertisers in the network.
pa_yahoo_ts	2 years	This cookie is set by Perfect Audience and is used for advertising purposes based on user behavioral data.
personalization_id	2 years	This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
uid	1 year 24 days	This cookie is used to measure the number and behavior of the visitors to the website anonymously. The data includes the number of visits, average duration of the visit on the website, pages visited, etc. for the purpose of better understanding user preferences for targeted advertisments.
uuid2	3 months	This cookies is set by AppNexus. The cookies stores information that helps in distinguishing between devices and browsers. This information us used to select advertisements served by the platform and assess the performance of the advertisement and attribute payment for those advertisements.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
__ss	1 day	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_referrer	1 hour	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.
__ss_tk	25 years	This cookie is set by SharpSpring, a marketing automation platform. This is used for tracking visitors and form submissions.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
A3	1 year	No description
anj	3 months	No description
ci_session_prod	1 day	No description
CONSENT	16 years 8 months 13 days 16 hours	No description
i	1 year	The purpose of the cookie is not known yet.
lb-tracks-today	1 day	No description
_calendly_session	21 days	No description

Posts filed under: Social

Account Based Marketing (ABM): A Comprehensive Guide

The Complete Guide to Pay Per Click Advertising in 2024

YouTube SEO Tips: How to Get Your Videos Ranked

COOKIE CONSENT