Blog Posts
You click a link. The page drags, buttons lag, images jump — how long before you bail? Probably not long. That’s why Web Vitals and web performance are non-negotiable in today’s digital landscape. They affect SEO, user experience, and conversions. This...
Ever opened an email and instantly clicked away—or worse, deleted it without reading? You’re not alone. Email inboxes are crowded, attention spans are short, and people don’t read—they skim. So, if your email copy doesn’t hit the mark quickly, it’s...
Redesigning your website or switching CMS platforms? This step-by-step SEO migration checklist will help you maintain — and potentially grow — your search rankings during the transition. Whether you’re moving from WordPress to a headless CMS, changing domains, or launching...
Running a business means constantly balancing strategic ambition with financial reality. Marketing often becomes one of the trickiest areas to manage effectively, especially when the need for high-level leadership clashes with limited resources. Many businesses struggle to find the right...
Quick Walkthrough: How to Track AI Traffic on your Website Using Google Analytics 4 If you’re short on time and just need to get this sorted, here’s the fast track: Step-by-Step: Spotting AI Referrers in GA4 1. On your GA4...
Noticed something different when you searched on Google recently? If you’ve seen instant, AI-generated summaries at the top of your results — before a single link or traditional ad — then you’ve just met AI Overviews. And now, Google has...
If you’ve recently Googled “Does Netflix have ads?” — you’re far from alone. Netflix built its reputation on uninterrupted, ad-free entertainment. For years, it was the streaming platform that proudly said no to commercials. But in 2022, that stance shifted....
