Posts filed under: Start-up & Small Business Marketing

Lead Generation Through Content Marketing – Your Definitive How-to Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been...
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B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever-increasing array of...
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  What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top...
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Small Business Press Release Guide Great press releases do more than keep the media and the industry at large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the...
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What is Inbound Marketing? Inbound marketing is a highly rewarding marketing strategy that’s fast becoming the mainstay in the marketing industry. Unlike outbound marketing that seeks out customers through ads, cold calls, email marketing, press releases, and TV/radio advertisements, inbound...
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8 Tips for Email Marketing Success Small business owners using email marketing tools like Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. As more and more emails flood our...
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5 Tips for a Great Elevator Pitch What is an Elevator Pitch? You’ve just been introduced to a potential client and he asks what it is your company does. You open your mouth and pause… Where on earth do you...
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How to Create a Value Proposition A value proposition is a clear statement detailing the promise of value to be delivered and the reason why a potential customer should buy from you. It is the #1 thing that determines whether...
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