What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click – campaigns give your business a boost by advertising your services on search engines such as Google and Bing. You know those links that often come at the...

Small Business Press Release Guide Great press releases do more than keep the media and the industry-at-large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further....

8 Tips for Email Marketing Success Small business owners using email marketing tools such as Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. As more and more emails flood our...

5 Tips for a Great Elevator Pitch What is an Elevator Pitch? You’ve just been introduced to a potential client and he asks what it is your company does. You open your mouth and pause… Where on earth do you...

How to Create a Value Proposition A value proposition is a clear statement detailing the promise of value to be delivered and the reason why a potential customer should buy from you. It is the #1 thing that determines whether...