At the beginning of every strategy and campaign, we insist on developing a situation analysis. A situational analysis is a critical review of your current business situation. It serves as a starting point for your marketing plan. Any worthwhile project begins with a careful analysis of your starting point, and marketing is no exception. You need to be clear and realistic about your current product, market, opportunities and challenges so that you can devise a clear path from your current to your desired situation.
To put together your situational analysis, we will help you gather information about your product and the market you sell it in, including its size, the competitors, and the customers who purchase it. There are some questions you can ask to help you organise your information.