Munro Blog

Email Deliverability Foundations  Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’ inboxes. Every email marketer is aiming for their recipients’ inbox...
Continue Reading →
Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age brought about significant change, it has influenced and significantly transformed...
Continue Reading →
Optimising Lead Generation Lead generation is an essential aspect of marketing that you simply cannot ignore. It involves any tactic used to attract people to your product or service and gather their contact information. Lead generation gives you a tangible...
Continue Reading →
Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? From the point of first contact to when you actually close a new deal, nurturing leads...
Continue Reading →
Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some countries. As remote working continues, we have found sales and...
Continue Reading →
Remarketing Software  Retargeting solves issues like shopping cart abandonment. If you have been struggling to get returning visitors to make purchases, you need to focus more on retargeting. Sometimes, your marketing channels bring customers to your website, but then they...
Continue Reading →
Creating Sales Funnels and Landing Pages Landing pages provide a central destination on your website to convert site visitors into prospects, qualified leads, or subscribers. A sales funnel, on the other hand, depicts the journey of potential customers toward purchasing...
Continue Reading →
Using Forms to Generate More Business Leads The importance of lead generation forms can hardly be overemphasized, considering how ubiquitously many business websites use forms today. To begin with, forms essentially constitute a crucial part of your digital marketing strategy,...
Continue Reading →
  What is Pay Per Click Advertising (PPC)? PPC or Pay Per Click campaigns give your business a boost by advertising your services on search engines, such as Google and Bing. You know those links that often come at the top...
Continue Reading →
Knockout Inbound Marketing Stats for 2023 By now you will have probably heard about inbound marketing or content marketing. Maybe you have thought about utilising it in your own company? Well just for you, we have compiled 30 Knockout Inbound...
Continue Reading →
48+ Things To Consider Before You Buy Marketing Automation Software Marketing Automation software is becoming more and more prevalent in many businesses in 2021. Even more so, they are thinking of taking the plunge and investing. Tracking and identifying a...
Continue Reading →
Websites Offering Free Stock Images (2023) Here is a great resource for  30 websites offering free stock images in 2023. If you are posting anything online these days, especially on social media, you will know that using images to reinforce...
Continue Reading →
Getting Started with Marketing Automation: A Comprehensive Guide Many people draw a blank expression when they hear about marketing automation. Since there seems to be a lot of confusion around the issue, we put together this detailed guide to help...
Continue Reading →
Small Business Press Release Guide Great press releases do more than keep the media and the industry at large informed of your company’s recent developments. They are meant to pique the interest of journalists, who may seek to cover the...
Continue Reading →
The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white...
Continue Reading →
What is Inbound Marketing? Inbound marketing is a highly rewarding marketing strategy that’s fast becoming the mainstay in the marketing industry. Unlike outbound marketing that seeks out customers through ads, cold calls, email marketing, press releases, and TV/radio advertisements, inbound...
Continue Reading →
8 Tips for Email Marketing Success Small business owners using email marketing tools like Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. As more and more emails flood our...
Continue Reading →
5 Tips for a Great Elevator Pitch What is an Elevator Pitch? You’ve just been introduced to a potential client and he asks what it is your company does. You open your mouth and pause… Where on earth do you...
Continue Reading →
10 Reasons Why Email Marketing Still Works Email Marketing Still Works! But does it? When the internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of...
Continue Reading →
How to Create a Value Proposition A value proposition is a clear statement detailing the promise of value to be delivered and the reason why a potential customer should buy from you. It is the #1 thing that determines whether...
Continue Reading →