All posts by: Rupert Morris
Inbound marketing is a transformative approach that centres on attracting customers through valuable and relevant content. Unlike traditional outbound marketing, which interrupts potential customers with ads and cold calls, inbound marketing gracefully invites them to engage. This strategy encompasses tools...
The Art of Creating Impactful Content for B2B Digital Marketing Agencies When it comes to creating engaging content for social media, B2B digital marketing agencies should dive into their diaries, meetings, and notes for inspiration. By doing so, you can identify the...
Regarding digital marketing, there are two main categories to consider: Business-to-Business (B2B) and Business-to-Consumer (B2C). While they may share similarities, the strategies, goals, and target audiences differ significantly. In this article, we’ll explore the main differences between B2B and B2C...
I. Introduction to the Hunter & Farmer Sales Arpproach A. The Significance of Hunting and Farming Customers in a Competitive Market In today’s highly competitive market, businesses and sales professionals must develop effective strategies to maximise sales and ensure sustainable...
Since its inception in 2002, LinkedIn has transformed the way professionals interact and collaborate in the digital age, amassing more than 774 million members worldwide. As the platform continues to evolve, it remains a crucial resource for businesses and individuals...
What is a B2B SEO Strategy? A B2B (business-to-business) SEO strategy is a marketing plan. It focuses on optimising a website to rank well in search engines, using keywords that are related to the products or services that the business...
What’s Link Building? A Comprehensive Guide Links are a valuable currency on the web. Websites with more incoming links on their website are considered “authoritative” by Google as it is one of the major ranking factors by search engines. But...
Marketing agencies are professional services firms that specialize in creating and implementing strategies to help businesses achieve their goals. These agencies can be an asset to businesses of all sizes, providing expertise and guidance on a range of marketing services....
On February 6, 2023, Google announced its chatbot (like ChatGpt), Bard. And guess what? The very next day, Microsoft launched a new version of Bing search powered by OpenAI, increasing the competition with Google. “AI will fundamentally change every software...
Digital marketers may have initially anticipated the introduction of a new tool with excitement. However, the replacement of the Structured Data Testing Tool (SDTT) with the Rich Results Test (RRT) was initially met with concern by some in the SEO...
