Posts tagged with: content marketing

Lead Generation Through Content Marketing – Your Definitive How-to Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been...
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Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship-building tool and an essential component of your email marketing strategy....
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Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
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What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....
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Knockout Inbound Marketing Stats for 2021 By now you will have probably heard about inbound marketing or content marketing. Maybe you have thought about utilising it in your own company? Well just for you, we have compiled 30 Knockout Inbound...
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Getting Started with Marketing Automation: A Comprehensive Guide Many people draw a blank expression when they hear about marketing automation. Since there seems to be a lot of confusion around the issue, we put together this detailed guide to help...
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The what? Content marketing is any marketing that involves the creation and sharing of media and publishing valuable content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white...
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What is Inbound Marketing? Inbound marketing is a highly rewarding marketing strategy that’s fast becoming the mainstay in the marketing industry. Unlike outbound marketing that seeks out customers through ads, cold calls, email marketing, press releases, and TV/radio advertisements, inbound...
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