Posts tagged with: content marketing
What is account-based marketing (ABM)? Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts, or customers, rather than broad audiences. ABM involves creating personalised marketing campaigns and messaging for each targeted account,...
Gone are the days when people used fragmented keywords to look for information on Google and other search engines. Nowadays, users tend to ask many different elaborate questions in their queries, expecting precise and prompt responses. Search engines have improved...
How to Write an SEO Optimised Blog Post Do you want to know how to optimise blog posts for SEO? You’ve come to the right place as you will discover how to master your blog SEO. Optimising blog content is...
An overwhelming majority of buyers (81%) start shopping online before visiting a physical store. Hence, businesses need a strong online presence, given the multiple options for similar products. Business owners require a robust marketing strategy to attract, engage, and convert...
Growing a SaaS company in a highly competitive environment takes a lot of work. In this guide, we discuss SaaS marketing in detail. The guide provides a comprehensive SaaS marketing definition and outlines its core goals, benefits, common challenges, and...
What is Marketing Automation? Marketing Automation was once the preserve of only the most financially successful businesses. Technology needed to create the systems required heavy investment and was built ‘in-house’. Regularly the cost of building the software outweighed the cost-savings....
YouTube SEO strategies help to optimise the performance of your content on the video streaming platform. Discover how to get your videos ranked and seen for a relevant search on YouTube and search engines. According to the State of Video...
Lead Generation Through Content Marketing – Your Definitive Guide! In simple terms, a lead refers to a person or organisation who is interested in what you’re selling. For some businesses, a “lead” is a contact who has already been identified...
Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship-building tool and an essential component of your email marketing strategy....
Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
