Our Services

OUR FEATURES & SERVICES

We provide you with the best marketing tools and tactics in order to deliver a real benefit to your bottom line.
Helping your business grow is our number one priority.

Welcome. This is Munro Marketing Automation

We have a set of powerful features and services to help your business grow. Using the latest technology in marketing automation as well as our expertise in Inbound marketing you will benefit from increased and highly optimised your marketing campaigns. We aim help companies and marketeers develop sales ready leads for their businesses.

Behavioural-Based Email Automation

Put an end to unintelligent “email blasts”. Start having conversations with your leads and notify your sales staff when your prospects are ready to buy.

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Website Visitor ID

VisitorID uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers.

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In-depth Analytics

Understand end-to-end ROI and make key decisions with accurate and relevant data. Slice and dice powerful metrics into customised reports.

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Forms Built for Generating Leads

Our dynamic forms automatically complete fields for known visitors, which is not only user friendly but helps you convert more leads.

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Customisable CRM System

Track opportunities across your business from creation to close. Create custom deal stages, fields and much more to manage your unique sales process.

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Platform integration

Connect to hundreds of 3rd-party software providers with APIs and Zapier integration. Truly make Munro your own by rebranding emails, notifications and reports.

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Marketing Automation

Our powerful but easy-to-use rules engine simplifies marketing automation. Use workflows to engage leads at critical points in their unique buying process.

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Integrated Call Tracking

Go beyond traditional marketing automation and call-tracking. Track leads that come in by phone to see the full picture of all of your marketing tactics.

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Social Media

Leverage social media to better engage and create conversions from connections. Strategically grow your network with social automation rules.

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FREE TRIAL

If you would like to find out if marketing automation is for you then why not request a free trial and product demonstration from us.

Email Marketing

Behavioural-Based Email Automation

Behavioural-Based Email Automation

Put an end to unintelligent “email blasts” and start having actual conversations with your leads. Go beyond the traditional email marketing capabilities and track your prospects behaviour to present the most relevant information every time.

Send follow-up emails at the right time and notify your sales staff when your prospects are ready to buy. And all of this happens completely AUTOMAGICALLY.

Behavioral-Based Email Automation
Simple Email Editor Munro Marketing Automation Glasgow

Simple Drag & Drop Email Editor

Create professional looking emails with our drag and drop editor. Not only that, you can see exactly what the email will look like whilst you are building it. Our intuitive editor requires no programming skills and lets your employees create stunning emails on the fly.

Add sender addresses, attachments and drop in images all at the click of a button. Easy!

Our Email Templates Work on Any Device

We provide dozens of email templates which have already been pre-built and work on any device. No need to worry about your emails being opened on a smart phone, tablet or desktop. Your design will look great no mater what!

We also have some nifty sections to store everything you design do they don’t get lost. Re-use and quickly customise old templates for new campaigns yourself or allow others in your team to edit certain sections!

Responsive Templates That Fit Any Device Munro Marketing Automation
Email Custom Merge Variables Munro Marketing Automation

Unlimited Merge Variables

Create focused emails with merge variables for any custom field.

Personalise your emails by merging in any data that you have collated. Global merge options come as standard.

We go beyond the “Hi FirstName” and deliver messages that are focused, individual and help drive engagement!

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“After-the-Click” Behavioural-Based Email Tracking

We go far beyond your run of the mill email provider such as Mailchimp or Constant Contact by tracking your websites visitors behaviour long after they have clicked through your first email.

Find out what pages they spent the most time on, what forms they fill out. You can even set custom alerts for you or your sales team and get notified when a prospect has come to your website again.

“After-the-Click” Behaviorial-Based Email Tracking Munro Marketing Automation
Transformative Email Analytics Munro Marketing Automation

Transformative Email Analytics

Track your emails from start to finish and analyse which ones worked and which ones need tweaking. We have you covered for all the stats you need, such as clicks, opens, bounces, and deliveries to help you optimise your campaigns.

We can help you automate highly effective email marketing campaigns that deliver leads and convert to sales. Utilising behavioural based email marketing workflows helps you engage contacts at each critical point of their unique buying process.

Trigger Happy Emails

Send out confirmation messages, alerts or a quick personal note to your prospects, customers or even your team.

Dispatch personalised emails for abandoned shopping cart notices to customers and even your sales team – we have all the triggers and filters you need to automatically send personalised, relevant and timely messages.

Munro Marketing Automation
Smart Emails Munro Marketing Automation

Smarter Emails

We can create highly effective dynamic one-to-one communication. Schedule a Smart Email for a later date or attach it to automation tasks and workflows to personalise communication like never before.

Unlike some other email providers, we have the facility to include up to 5MB of attachments with your email.

With dynamic emails, you can custom and unique content to each of your recipients from just one of your workflows. The dynamic content can be based on your recipients, behaviours, interests, industry or anything else you feel is relevant.

Visitor ID

Identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers.

VisitorID Identifies More Leads

Identifying 2x as many visitors to your site is just the beginning. Use behavioural-based tracking to truly understand what motivates each click.

Receive a list of the day’s hottest leads right to your inbox and act at the just the right time to convert to sales.

identify website visitors

Identify Anonymous Web Visitors

Think about this: 98% of web visitors remain anonymous because they don’t fill out forms.

VisitorID uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers – effectively doubling or tripling the number of leads that can be harvested from your existing web traffic.

Track your Known Leads

Is your website just a glorified brochure? Turn it into a two-way communication tool. Track and notify sales when a lead that is currently in your funnel comes back to the site to check out your pricing or download a white-paper.

Arm your sales people with the knowledge they need to close the sale.

Track your Known Leads Munro Inbound Marketing
Daily VisitorID Email Munro Inbound Marketing

Daily VisitorID Email

Put anonymous web visitors, leads, opportunities, and customers that have visited your site each day directly in your inbox.

Quickly scan through contact information, lead score and other fields without even logging into the app!

VisitorID times page visits, recognizes when someone views an important page, checks out where they came from and identifies which search terms led to your site.

Forms

Our dynamic forms automatically complete fields for known visitors and help you convert more leads.

Dynamic Forms Built for Converting Site Visitors

Our dynamic forms automatically complete fields for known visitors, which is not only user friendly but helps you convert more leads. With our drag and drop editor you can quickly and easily build and reorder fields.

You can even map fields from 3rd-party and native forms.

Our dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site.

Dynamic Forms Built for Conversion Munro Inbound Marketing
Custom Fields Munro Inbound Marketing

3rd-Party and Native Forms

Although you can easily build any type of web form on our platform, you can also easily integrate into a wide variety of 3rd-party forms. We support all the major form-building tools, including FormStack, Gravity Forms, Wufoo, Sugar and Salesforce.

Also add Webex and GoToWebinar topics to forms and promote, share and improve web conferences.

Forms That Look and Feel Like Your Site

Utilise our built-in dynamic form builder. Build and customize your form in seconds. Use CSS to allow the form to take on the aesthetic of your site.

Build and customize your form in seconds.

Quickly reorder fields in dynamic forms and watch as changes are immediately viewable on your site.

Forms That Look and Feel Like Your Site Munro Inbound Marketing
Form Insights Munro Inbound Marketing

In-Depth Form Insights

Measure, compare and optimize form performance with complete insights. Which gated content is driving your lead conversion? Better understand your marketing ROI with powerful metrics.

Pass form data effortlessly to 3rd-party CRMs or use our won powerful built-in CRM that’s available to all users.

Create Eye-Catching Call-to-Action Buttons

Build custom call-to-action (CTA) buttons in the form builder. No software or design experience is needed to create a CTA built for conversion.

Easily add the buttons to any form and measure what works best for your website.

Our forms and buttons look great on all the major Content Management Systems (CMS). WordPress, Drupal, ExpressionEngine and Joomla! are just a few CMSs we support.

Marketing Automation

Our powerful but easy-to-use marketing automation to engage leads at critical points in their unique buying process.

Engage Leads at Critical Points

Our powerful but easy-to-use rules engine simplifies marketing automation. Use workflows to engage leads at critical points in their unique buying process. Receive a list of the day’s hottest leads right in your inbox, and act at just the right time to convert to sales.

Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your sales funnel with powerful tools built to convert leads to sales.

Engage Leads at Critical Points Munro Marketing Automation
Lead Nurturing Munro Marketing Automation

Lead Nurturing

Automate drip email campaigns to continually engage leads early in the sales process. Educate them and stay top of mind as they move their way through the purchase decision.

Create dynamic lists, which automatically update as contacts meet the list’s criteria, for powerful behavioural-based customer segmentation.

Notify salespeople when leads are ready to buy.

Lead Scoring

Focus your sales team on hot prospects. Score leads based on engagement. Increase or decrease scores based on page visits, filled out forms, content downloads and the demographic characteristics that fit your sales model.

Decrease scores by setting a “decay rate,” and automatically nurture leads until they are ready to be sold.

Lead Scoring Munro Marketing Automation
Email and Text Alerts Munro Marketing Automation

Email and Text Alerts

Trigger a workflow to send internal contacts, like sales, email and text notifications when something interesting happens. Receive actionable data and respond accordingly without even logging in to the app.

Triggers kick off your workflow to segmented users, then filters further segment and target your users by their specific actions and interests.

Dynamic Web Content

The future of a more personal web experience is here! Dynamic website content allows you to change your site for each lead that visits. A lead visits the site for the first time? Offer him a white-paper or educational material.

A contacts’ lead score indicates they are ready to buy? Offer an instant discount to close the sale.

Dynamic Web Content Munro Marketing Automation

CRM

Track opportunities across your business from creation to close. Create custom deal stages, fields and much more to manage your unique sales process.

Built-in CRM System

Track opportunities from creation to close with a bird’s eye view of pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process.

Of course, you can always two-way sync data with your existing 3rd-party CRM of choice.

Built-in and 3rd-Party Munro Customer Relationship Management CRM
crm-staging Munro Customer Relationship Management CRM

Custom Deal Stages

Create custom deal stages to track the progress of an opportunity from the beginning to the end of the sales cycle. The number, order, name and description of the stages can be anything that fits your business needs.

Reminders

Quickly create a reminder from any page in the app to never miss a beat. Whether it be a phone call, an email or any other task, attach reminders to opportunities and contacts for an efficiency boost.

You can even create tasks for other people in your organisation.

Reminders Munro Customer Relationship Management CRM
Actionable Reports Munro Customer Relationship Management CRM

Insightful & Actionable Reports

Our CRM reports provide all the information you need to measure your current sales success and accurately forecast future performance. Pipeline values, conversion history, activity reports and sales forecasts are just a few of the interactive reports you can customise.

Help your business keep on top of its sales forecasts and bridge the gap between marketing and sales needs.

Analytics

Understand end-to-end ROI and make key decisions with accurate and relevant data. Slice and dice powerful metrics into customised reports.

Cut Through the Noise

Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customised reports.

Understand end-to-end ROI and share key information with your team, clients and customers.

Make every marketing activity accountable, trackable and focus your efforts on the most profitable areas of your campaigns.

Cut Through the Noise Marketing Automation Analytics
End-to-End ROI Marketing Automation Analytics

Campaign Tracking

Understand your end-to-end conversion cost and revenue to arrive at the true ROI of your marketing efforts. Include all of your marketing efforts such advertising, social media, email and even events.

Automatically track your website visitors’ conversions (without the need to setup conversion funnels) from the moment they first visit, all the way through the final sale – even if that sale happens weeks or months later via an offline transaction.

Google AdWords Integration

Track your paid search campaigns, see robust keyword data and follow AdWords costs all the way to the bottom line to determine the true cost of a qualified lead.

Make key decisions with a full understanding of search engine marketing ROI.

Workflow Analytics

Workflow Analytics

View the performance of an entire workflow, such as a drip campaign, and know what is causing your leads to engage, convert or unsubscribe.

Increase your sales and reduce list churn by optimising each component.

Social Media

Leverage social media to better engage and create conversions from connections. Strategically grow your network with social automation rules.

Learn What Makes Your Leads Tick

Explore a lead’s social links directly from the Contact Manager to gain a 360˚ understanding of their interests. Leverage social media to better engage and create conversions from connections.

Click the social icons in Contact Manager to be brought directly to a lead’s social profiles, including LinkedIn, Twitter, Facebook and Google+.

Strategically grow your network with social automation rules. Start a conversation.

Get Social Munro Customer Relationship Management CRM
Workflow Analytics

Leverage your Sales Team’s Entire Network

See how your entire team is connected to a lead. Use these connections to more effectively engage with a new lead or help close an existing opportunity.

Pull in profile pictures from Gravatar, Linkedin, Facebook, Google+, and Yahoo.

Track the leads that come from your social efforts, and understand if and when they convert. Know definitively the end-to-end ROI of your social efforts.

Get a free trial and demonstration

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