Creating a Sales Funnel
A sales funnel is an aspect in marketing that has a huge impact on your business. By understanding consumer behavior, you can use certain strategies to increase your conversions. Defining your sales funnel and managing it properly are some of the concepts that will be very significant to your business. You will be able to influence how consumers move through your funnel and eventually convert. A landing page is one of the crucial parts of your sales funnel. At Munro Agency, we provide you with the software and know-how that helps you to create better marketing and sales funnel. Our landing page builder is one of the tools that will make a great difference for your business when it comes to lead generation.
Table of Contents
Table of Contents
Why landing pages?
You could have your website all set up, but the question is, why do you need a landing page? A landing page is the webpage where people end up after they click your advertisement. The following are some reasons why having a landing page is definitely a good idea:
1. More focused presentation of content
You can use landing pages to provide a visual experience that is unique to the people exposed to what you put out there. Your website has a variety of content that could cover different topics, ideas and even focus points. A landing page helps you draw the attention of the consumer to one specific content idea.
2. Freedom to create in fresh and innovative fashion
A landing page makes it possible for you to try new ideas since it does not impact the overall outlook on your domain. It is a place where you can stretch out and try something completely different in terms of the theme, design and even presentation.
3. Ability to leverage additional Munro Agency features seamlessly
Munro Agency gives you more value out of the software platform the more you utilize it, and the landing page builder brings this out clearly. It leverages features such as forms (an element in which you can drop a content piece) inside the landing page tool. All you have to do is remember the name of the page, which makes it super easy to use. People with varying experience levels can use this tool.
4. Utilize the data you have collected on individuals to tailor the experience
Using this tool, you get to collect information about people. From this, you can tailor experiences for them and personalize interactions. The landing page tool makes it possible for you to tap into any and all information you have collected on people. The two customization features involved are merge variables and dynamic content, both of which are available in the tool.
Merge variables alone helps you acknowledge each participant that engages with your content. This becomes very significant when you want to tailor the user experience. It in turn helps you increase your conversions. Dynamic content helps you not only acknowledge what you know about someone, but you will be able to offer them items that are more impactful or useful to them. This means that they will be more responsive and you can leverage on this to increase your conversions.
Should your landing page be homogeneous to your domain?
When you are creating a sales funnel, the landing page presentation should be more focused. Do not try to emulate the main website page. A core benefit of working with a landing page is the aspect of ‘keeping the blinders on.’ Many times, a landing page is a more cohesive marketing strategy. This means that rather than getting traffic from various sources like on a website, it is more correlated to your other marketing efforts. Many people click through an advertisement with a certain goal, and you should aim to maintain that experience by taking them to a landing page. The landing page should be dedicated to that focus so that your audience do not get lost. Whereas a website features many different engagement points and aspects, a landing page should be focused on a specific conversion aspect.
Best Practices for Landing Pages
Understanding where the landing pages live
When you set up a landing page, it is best to create subdomains to house your landing page content. When you attach a domain to the landing page builder, it is not the actual domain that is presenting the content you create. Instead, the content is housed on a pages.services url because we host it. All data is contained within the pages.services url. Having a sub-domain attached to your main domain to host this will allow you to insert an alias that will remove the pages.services url and replace it with your preferred domain name. It also opens up the SEO and indexing component to landing page publication. There is no limit to the number of landing pages that you can fix.
Templates as a starting point
There is a template library for this landing page tool, which is great for people who are new to content creation. They give you a pre-built infrastructure that you can tailor with your own content as well as a flow and construct that you can leverage on. You do not need to be aesthetically creative to use this tool.
The magic is in the layout
This landing page does not only have single page options, but also progressive funnels. A funnel refers to a multi-page landing page. The more you can leverage the template, the more consistent the performance will be in terms of adaptability, presentation, and consistency. Starting from scratch on the template gives you access to all the blocks that make up the template. It has 3 to 5 blocks per page that can be filled with your content of choice. Working on your template from scratch will produce more of what you are aiming for and result in higher satisfaction with the end product.
Use what you know
Using dynamic content and merge variables will help you tailor the experience for people. It will also help you provide a more engaged interaction in creating a sales funnel. You can take advantage of this to provide more of what the consumer wants, and in the end gain more conversions.
Use funnels to power marketing strategy
You can base automation on site participation, such as by having multiple landing pages and assessing whether the audience gets the most interior conversion. A multi-page landing page can be used for this, where you can assess whether customers move to the second or third page or they just access the first page. The information you get from this can be used to power your marketing strategy and in creating a sales funnel.
In App Walk through – Landing Pages
One of the things to remember about landing pages is that they are domain specific. Once you log into the tool, fill in your preferred domain name. After this, click on ‘New’ then ‘Landing page’ and this will take you to a funnel screen. The funnel name will represent the goal you are trying to achieve. Select the funnel domain you want to use and also how many pages you want the landing page to have. Once you have filled these in, click on ‘create funnel’.
When you do this, it will take you to a landing page template that is empty. On the left side of this page, there is a dashboard that gives you the various editing options such as an ‘add content’ option that has pre-formatted blocks you can use. You can filter blocks by category and choose one that you want to use. There are also layout blocks from which you can choose. These include a full width block, two column split, three column split, four column split among others.
There are individual element pieces within the content blocks that allow you to adjust information within the blocks. Another setting for this template that can be accessed from the dashboard is the code editor which makes it easy to cohesively work with every web page that is part of the funnel.
There are also funnel settings that are useful when it comes to SEO. The information required here include the funnel name, the funnel domain, the funnel slug, and the funnel url.
You can maintain the automatic url provided which will have .pages.services or you can change this to have your website name as an alias. The benefit of changing the url is that it is advantageous for SEO purposes and it maintains the user experience. Still on the funnel settings, there is a tracking consent banner that will appear at the bottom of your page, letting the user know that you are using cookies to track their information. Turn on the toggle button for ‘Use consent banner’ if you would like the banner to appear on your page. To see what the banner will look like when it pops up for a user, you can turn the toggle on for ‘preview consent banner’. This will show a preview of your banner on the landing page. You can change the description text for the banner as well as the ‘consent’ and ‘deny’ labels.
Below the ‘Tracking Consent Banner’ is the ‘Page Settings’ where you can change the flow of the pages on your landing page template. You can also fill in your meta-title and meta-description from here for the sake of indexing and SEO purposes.
The last option on the dashboard of this template is the dynamic content option. Dynamic content is a huge asset when it comes to personalizing content based on your audience information. You can base the rules on your funnel like for the example below which has an already established landing page. The rules set up here are science, escape society and adventure and they are the different options that people responding to the landing page will choose from.
Landing Pages in your Marketing Strategy
A landing page is a very useful tool when it comes to lead generation and creating a sales funnel. You can however use this tool for other purposes, especially when it comes to implementing your marketing strategy. Here are some of the ways that this tool can be connected to your overall marketing strategy:
Provide a call to action for outreach
The main purpose for a landing page is to push a specific conversion. You can leverage other marketing channels to draw people towards your call to action. Some of the marketing channels that you can use for this are emails, directed ads, and social posts. It is a great way to direct people to landing pages.
Automation pivot point
When people take the action that you are broadcasting in your landing page, this is something that you can capitalize on for marketing purposes. Marketing automation will boost your business growth. You can use landing page conversion for follow ups or to power up other marketing projects.
Using the funnel to drive process
You can also use the funnel to get an acknowledgement of data and access, as well as connectivity to the device that the user is submitting from. You can incorporate this information into the user experience for better outcomes.
Alternate Automation Ideas
There are different ways to leverage information you get from the landing page. For example, if you want a time based follow up for an event that is attached to a specific date and time, you can use the time based functionality. This does not run based on triggers, but rather on a specific date and time which means you can pivot both before and after the event specific date and time. There are other features such as the long range nurture and the lead score component that give you an understanding of your audience base.
When it comes to creating a sales funnel that will help your business grow, then Munro Marketing is the agency for you. We are a SharpSpring Platinum Agency dedicated to helping you bridge the gap between your sales and marketing efforts. Reach out to us today and request a free trial.