Posts filed under: Marketing Automation
Thinking about Automation Automation is the expression of your strategy and how you want to capitalise on engagement. Keep in mind that automation in marketing is usually the culmination of the work you put in. Marketing automation refers to the...
Email Deliverability Foundations Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’ inboxes. Every email marketer is aiming for their recipients’ inbox...
Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age brought about significant change, it has influenced and significantly transformed...
Optimising Lead Generation Lead generation is an essential aspect of marketing that you simply cannot ignore. It involves any tactic used to attract people to your product or service and gather their contact information. Lead generation gives you a tangible...
Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? From the point of first contact to when you actually close a new deal, nurturing leads...
Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some countries. As remote working continues, we have found sales and...
Creating Sales Funnels and Landing Pages Landing pages provide a central destination on your website to convert site visitors into prospects, qualified leads, or subscribers. A sales funnel, on the other hand, depicts the journey of potential customers toward purchasing...
Using Forms to Generate More Business Leads The importance of lead generation forms can hardly be overemphasized, considering how ubiquitously many business websites use forms today. To begin with, forms essentially constitute a crucial part of your digital marketing strategy,...
48+ Things To Consider Before You Buy Marketing Automation Software Marketing Automation software is becoming more and more prevalent in many businesses in 2021. Even more so, they are thinking of taking the plunge and investing. Tracking and identifying a...
Getting Started with Marketing Automation: A Comprehensive Guide Many people draw a blank expression when they hear about marketing automation. Since there seems to be a lot of confusion around the issue, we put together this detailed guide to help...
