All posts by: Rupert Morris
Rethinking Attribution What exactly is Multi-touch Attribution? Multi-touch Attribution is the practice of assessing the value of each consumer touchpoint that contributes to a conversion. The aim is to determine which marketing campaigns or strategies are responsible for the conversion,...
Sales Optimiser – Our Sales Automation Tool Let’s start by looking at what exactly the Sales Optimiser is. Sales Optimiser is a form of sales-based automation offered by Munro Agency. It is a tool that makes it possible for sales...
Creating Better Newsletters Why does a business need newsletters? Newsletters are foundational to any kind of digital strategy. A newsletter is not just a distribution strategy; it is a relationship-building tool and an essential component of your email marketing strategy....
Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
Automating your Sales Process Are you uncertain about the effectiveness of your sales process? Losing track of prospective clients occasionally is an ordeal most small and medium-sized B2B businesses face. Sometimes, your leads may disappear at some point in the...
Building Better Emails to Increase Conversions Are you looking for an efficient way to create emails and send them out to your customers/subscribers? Or maybe, you have too many tasks at hand, and want an easier way to create your...
Running Marketing Campaigns Do you want to attract new traffic and convert them into loyal customers through marketing campaigns? Marketing campaign management involves planning, tracking, analysing, and executing marketing campaigns directly. How does your company handle the influx of traffic...
B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever-increasing array of...
Thinking about Automation Automation is the expression of your strategy and how you want to capitalise on engagement. Keep in mind that automation in marketing is usually the culmination of the work you put in. Marketing automation refers to the...
Email Deliverability Foundations Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’ inboxes. Every email marketer is aiming for their recipients’ inbox...
