Ideas for Content Writing

Ideas for content writing – a neverending process

It’s not like you are a news reporter where ideas for content land on your table hourly. They probably have it easier, right? All they have to do is wait for things to happen and the write about them. As a content writer, you have to do both – come up with the ideas and write about them too. And if you are trying to maintain a blog and post at least once or twice a week, it is not long until you are scraping the bottom trying to find anything to write about and completely running out of ideas for content. But take heart, ideas can come from thousands of places, and you can use lots of sources for generating them. Here’s 13 of them.


You can’t be a content writer if you do not spend a lot of time reading – about your niche and about related niches. Ideas for content don’t come out of thin air. You have to carve out time every single day to read and keep up on trends in your niche. You should also watch the news and all of your favorite social media sites because you never know from where an idea may come. Here’s a fully current example.

Everyone has been reading about and watching the news reports on the Syrian refugee crisis in Europe. The suffering is just horrific. So, if you are an entrepreneur looking for a content idea, how about combining help for these innocent victims with sales? Write a blog post that highlights the issue, engender some empathy for these people, and offer to donate a specific amount for every purchase over the next two months. Share that on all of your social media accounts – appeal to people’s sense of decency. You have accomplished two things. You have begun a campaign to help and stimulated sales. And you have content ideas for the near future – you can keep your readers posted on how much is being donated, what relief organizations the money is going to, etc. Keep the topic always in readers mind with short tweets: “Remember when your use our services (or products), you will be supporting refugee families.”


Coming up with ideas for content is never a one-man show. Everyone needs to get involved. Hold weekly brainstorming sessions and write everything down, no matter how off-topic the idea may sound. It could become a great idea later one. Out of each brainstorming session you should be able to come with at least 20 ideas – some will be great, some you will never use, but the point is you have some ideas.


This is simple to do through your blog, your emails and your social media pages – ask questions, listen to what your customers/followers have to say. It’s a quick and easy way to help with ideas for content.


Check out what your competitors are writing about; scan their social media pages. You can bet they are doing the same to you, but you can get some ideas. And don’t just go to direct competitors. Check out the sites and blogs of businesses related to yours. If you are in real estate, go to home improvement and decorating sites – you will be able to turn some of those ideas into content for your niche.


Find related businesses and offer a reciprocal agreement. You will post on each other’s blogs. Then, you can take posts you have already produced, re-furbish them and send them over. Your collaborator will do the same thing.


Trapit: All you have to do is enter keywords for your niche, and this great app will capture related articles and posts from all over the web. Use them as content ideas

Sonar Solo: This is a great word mapping tool. Type in a word and get all sorts or relates words and phrases that are currently trending.

Ubersuggest: Same idea – type in a keyword and get lists of related words


This is a social media site for lots of discussion. As a question and get all sorts of answers that might then generate topic ideas. There is also a search bar – you can type in a keyword and find discussions going on.


This is a community of writers, and members continually help each other out with ideas.


When you get a content idea, think about it very carefully. Is there more than one topic within this idea? See if you can split the idea up into two topics.


What about your niche are you passionate about? How did you get started in this business? Why is your product or service the best? What is changing in your nice? Answers to these questions will generate ideas. And don’t be afraid to get personal. Readers love stories!


Enter your topic and immediately get the latest news, articles, and blog posts related to it.


Check out all forums and discussions within your niche and related niches. Hopefully, you are a member of these groups and are getting ideas every day.

You will always be searching for content ideas – it’s just the nature of the business. However, the best thing you can do to avoid stress and writer’s block is to always have a pile of topic ideas to draw upon as well as use current events to your advantage. You will find it amazing how you can weave almost anything into something that you can ultimately relate to your business.

Content Marketing Traditional marketing is losing effectiveness by the day, and as a forward-thinking marketer, you have to find a more effective way. This is where a concept like content marketing comes in. According to the Content Marketing Institute, “Content...
Continue Reading →
Automating your Sales Process Are you uncertain about the effectiveness of your sales process? Losing track of prospective clients occasionally is an ordeal most small and medium-sized B2B businesses face. Sometimes, your leads may disappear at some point in the...
Continue Reading →
Building Better Emails to Increase Conversions Are you looking for an efficient way to create emails and send them out to your customers/subscribers? Or maybe, you have too many tasks at hand, and want an easier way to create your...
Continue Reading →
Running Marketing Campaigns Do you want to attract new traffic and convert them into loyal customers through marketing campaigns? Marketing campaign management involves planning, tracking, analysing, and executing marketing campaigns directly. How does your company handle the influx of traffic...
Continue Reading →
B2B Lead Generation For Complex Sales Do you want to scale up results and increase conversions for your sales team? Empathy marketing is more relevant now than ever in B2B lead generation. Even though we have an ever-increasing array of...
Continue Reading →
Thinking about Automation  Automation is the expression of your strategy and how you want to capitalise on engagement. Keep in mind that automation in marketing is usually the culmination of the work you put in. Marketing automation refers to the...
Continue Reading →
Email Deliverability Foundations  Email deliverability is the ability to deliver emails to subscribers’ inboxes. Advertisers use it to determine whether or not their emails will make it to their subscribers’ inboxes. Every email marketer is aiming for their recipients’ inbox...
Continue Reading →
Personalised Content Consumer and business buying habits have changed, and so has your customer’s buyer journey. As marketing has evolved over the years, and the advent of the internet age brought about significant change, it has influenced and significantly transformed...
Continue Reading →
Optimising Lead Generation Lead generation is an essential aspect of marketing that you simply cannot ignore. It involves any tactic used to attract people to your product or service and gather their contact information. Lead generation gives you a tangible...
Continue Reading →
Sales Automation – The Fastest Way to Close Deals Are you tired of getting slow results or poor ROI from your digital marketing efforts? From the point of first contact to when you actually close a new deal, nurturing leads...
Continue Reading →
Managing Remote Workers Remote working has become a part of day-to-day life as more companies choose to coordinate their workforce remotely, even as the pandemic begins to ease in some countries. As remote working continues, we have found sales and...
Continue Reading →
Remarketing Software  Retargeting solves issues like shopping cart abandonment. If you have been struggling to get returning visitors to make purchases, you need to focus more on retargeting. Sometimes, your marketing channels bring customers to your website, but then they...
Continue Reading →
Creating Sales Funnels and Landing Pages Landing pages provide a central destination on your website to convert site visitors into prospects, qualified leads, or subscribers. A sales funnel, on the other hand, depicts the journey of potential customers toward purchasing...
Continue Reading →
Using Forms to Generate More Business Leads The importance of lead generation forms can hardly be overemphasized, considering how ubiquitously many business websites use forms today. To begin with, forms essentially constitute a crucial part of your digital marketing strategy,...
Continue Reading →
Knockout Inbound Marketing Stats for 2023 By now you will have probably heard about inbound marketing or content marketing. Maybe you have thought about utilising it in your own company? Well just for you, we have compiled 30 Knockout Inbound...
Continue Reading →
48+ Things To Consider Before You Buy Marketing Automation Software Marketing Automation software is becoming more and more prevalent in many businesses in 2021. Even more so, they are thinking of taking the plunge and investing. Tracking and identifying a...
Continue Reading →
Getting Started with Marketing Automation: A Comprehensive Guide Many people draw a blank expression when they hear about marketing automation. Since there seems to be a lot of confusion around the issue, we put together this detailed guide to help...
Continue Reading →
Small Business Press Release Guide As a small business owner, you know how important it is to spread the word about your company’s latest developments and achievements. Public Relations helps safeguard your company’s reputation and increase brand recognition. But how...
Continue Reading →
8 Tips for Email Marketing Success Small business owners using email marketing tools like Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. As more and more emails flood our...
Continue Reading →
5 Tips for a Great Elevator Pitch What is an Elevator Pitch? You’ve just been introduced to a potential client and he asks what it is your company does. You open your mouth and pause… Where on earth do you...
Continue Reading →